The importance of logos can’t be understated. They’re effectively the face of their brand and they need to be designed in such a way that they draw people in. If a logo doesn’t persuade people to check out the brand and buy its products and/or services, it’s a failure. Having said that, a good-looking logo isn’t going to magically turn a business into a success; it can only do so much. The point is that so long as a logo doesn’t turn people away, it’s good enough.
Online casinos, like loads of other companies, use logos as part of their branding efforts. Some of them are basic, whereas others are more complex and have more colours and design features. Something you’ll notice about this Captain Cooks Casino review is that it includes the casino’s official logo in the thumbnail. The same is true for a Betway Casino review, where the logo plays an important role in reinforcing the casino’s identity and creating a consistent experience for players.
Why Using an Official Casino Logo Matters
For every online casino, there are lots of reviews. There’s also a lot of general online content about it such as forum posts, social media comments, videos and so on. Anyone can play at a casino site in Canada then write or talk about it somewhere.
If you have an official logo in your review or any other type of content, it’s going to stand out. This is because of two reasons: first, not everyone uses a logo; second, a logo is essentially a seal of approval from a casino site. When your content has an official logo, it makes readers and viewers more likely to buy into whatever it is you’ve written or said.
Having an official logo in your content can make those who consume your content respect you more. You haven’t just written or talked about a casino and posted stuff online. You’ve gone the extra mile by contacting the casino company to ask about using their logo. The company in return has decided you’re worthy enough to use their logo.
How to Obtain a Logo
The rules surrounding the use of logos can be complicated. Generally speaking, if you want to use a company’s official logo, it’s best to approach the company and ask for permission. If the company agrees, they’ll send you the relevant files for you to use in whatever type of content you’re planning.
If you don’t get permission from a company, don’t try to obtain its logo in another way. Don’t try to copy it from their website, for example. Any company that sees someone else using their logo without their permission may take legal action if necessary.
It’s also worth pointing out that if a company lets you use a logo, there may be certain rules you have to follow. You might only be able to use the logo for a certain amount of time and there may be restrictions on where in the content it appears.
The Best Way to Use Official Casino Logos
When producing your content, whatever type it is, a casino’s logo should be prominent. If it’s a written review, make sure the logo is right at the top of the page and is visible without the reader having to scroll down. It should be large enough that it catches the eye but not too big that it distracts from what the page is about, namely reviewing the casino in question.
If it’s video content you’re producing, it’s a good idea to feature the logo prominently in the video itself. It should be included right at the start of the video and perhaps used a few more times throughout. It could even be in one part of the screen for the duration of the video.
It’s important to remember attribution. If a casino operator wants you to acknowledge that you received permission to use the logo, you have to mention this clearly in your content. Whatever the operator asks you to do with regard to use of the logo, you have to comply. After all, it’s a company’s logo and the people working for the company don’t want the logo to be misused or misrepresented in any way. They also want to make it clear that if someone else wants to use the logo, they need to obtain permission first.