Color means fun, as it isn’t just decoration; it is also a strategic element. For instance, in the world of online casinos, where psychology and atmosphere directly impact profitability, operators carefully choose the colors of their websites to influence players’ behavior and feelings.
Typically, the primary reasons online gambling platforms select specific colors are that they encourage longer playtime and may transmit a sense of luxury or even nostalgia. By reading the following article, you’ll understand why casinos incorporate the colors you often see them do, and why the bright widgets and buttons make the casino more prone to receive visits.
When Superstition Meets Psychology
As the most popular phrase that casino players refer to while playing is “good luck,” it clearly shows that gambling revolves around the superstitious idea that you must be a very lucky player to win. As superficial as it sounds at first, this ideology has some deep psychological foundations that suggest gambling has a strong link with the concept of winning.
Not only does this concept not go hand in hand with supporting the principle of responsible gambling, but it also leads to psychological effects in the long run. Remember, knowledge is key when adopting the responsible gambling approach, so it’s best to become aware of the gambling platforms you’re a member of.
4 Ideal Casino Color Schemes
Since it is very important for casino owners that players perceive their platforms as their “lucky field of action,” the focus of this section is to help you understand why the colors they use impact your unconscious decision-making process.
- The Classic Black and Red
Although it is not truly a color, black is known to be the most powerful of the shades; hence, it is the most noticeable design element you’ll notice when looking at a website. Not only does it increase the sentiment of being in a powerful position as a casino games enjoyer, but it also suggests elegance and sophistication.
When you see it blended with red hints, the idea of power stands out, while it also intends to transmit to you that it’s time to focus while having fun. Red is a “signaling” color that usually indicates to people that they should pay attention to something in particular. Thus, for online casinos, it refers to playing.
This mix of colors is also a classic in the gambling industry, as it is present in various table games, such as the colors on playing cards or those on the roulette wheel.
- Bright Fruity Colors
Not only do bright colors bring up the beautiful memory of playing the very first slot machines with fruity reels, but they also enhance the idea of prosperity and fortune. Here is a more detailed explanation for each particular color:
- Green: On a surface level, this is a color that suggests luck, especially in gambling, as it brings the symbol of the four-leaf clover to mind. Additionally, according to a study (Akers A, Barton J, Cossey R, Gainsford P, Griffin M, Micklewright D. “Visual color perception in green exercise: positive effects on mood and perceived exertion”), the participants showed lower signs of distress while watching a video with a green overlay. Thus, this color might help you relax when you perceive it on online casino websites.
- Orange: According to the research by Dr. Patil D. made in 2012, orange is a color that amplifies the playful nature of people. Furthermore, it is understandable that some gambling websites use it, as it also helps the player, for instance, to focus.
- Yellow: Similar to orange and red, yellow is a color that intends to draw your attention and make you more alert.
- Royalty Palettes
When the concept of royalty comes to mind, the most striking color combination is one featuring golden accents, paired with white and purple. You’ll usually spot this mixture at online casinos that include loyalty schemes or VIP programs.
- Party Lights
Blue and hot pink inspire the atmosphere of nightlife, creating a disco effect that evokes the fun and carefree feeling of dancing in a lively nightclub. In fact, some of the most popular luxurious physical casinos have night shows where you can participate (MGM Grand, for example).
Shiny Buttons and Widgets
Just like the main theme of the casino has some purpose, the colors that appear on buttons and widgets at online casinos are suggestive and designed to grasp your attention.
If a gambling website wants to draw your attention to free spins no deposit, which are offers that allow you to play slot games without making a payment, they will usually feature a yellow, red, or orange call-to-action button to redeem them. The main argument behind it is that you can easily spot and click it.
Summary
Summing it up, it clearly shows that there’s thoughtfulness and intent behind the colors the operators opt for when designing the platforms they create for players. Next time, you’ll be more aware of the psychological meaning behind the design and color choices your favorite platforms made.