What Is the BYD Logo?
The BYD logo is the three letters BYD in red inside a red oval outline. This oval badge marked BYD cars from 2007 until 2021, when the car business dropped the oval for an open wordmark.
BYD is the Chinese car and battery maker that Wang Chuanfu founded in Shenzhen in February 1995 as Shenzhen BYD Battery Company. It first made rechargeable batteries and moved into cars in 2003. The red oval logo is available as the BYD logo SVG.
BYD Logo Facts
| Introduced | 2007 |
| Symbol | None; the letters sit inside an oval outline |
| Logo type | Emblem: the letters BYD inside an oval |
| Earlier mark | A roundel, used from 2003 to 2007 |
| Owner | BYD Company |
What the BYD Logo Means
The BYD logo stands for the company name, written as three letters inside an oval. The English phrase most people link with those letters came later.
- The slogan: BYD adopted Build Your Dreams at the 2008 North American International Auto Show.
- On the cars: the phrase was spelled out on the tailgate, one word for each letter.
- The retreat: BYD dropped that tailgate script in Europe and the UK, then in Australia by 2023.
BYD said the change followed feedback from customers, drivers and dealers in several European markets. In Australia, cars from 2023 carry plain BYD lettering at both ends.
BYD Logo History
The BYD logo history runs from a roundel criticised for looking like BMW's to an open wordmark without a frame.
| Year | What changed |
|---|---|
| 2003 | BYD Auto starts out with a roundel |
| 2007 | The red oval with the letters BYD replaces it |
| 2021 | A new logo for the Chinese car market drops the oval |
| 2022 | A narrower revision of the open wordmark |
The first car logo drew criticism for resembling the BMW logo. The red oval of 2007 gave BYD a mark of its own.
The 2021 change was the bigger break.
- The oval border went.
- The letters turned a metallic silver grey.
- The ends of the strokes were left open.
BYD said it wanted to link with users and partners in a more open way. At first the new logo applied only to passenger cars in China, while other BYD businesses kept the original.
BYD's Car Brands
BYD sells cars under several names besides its own.
- Denza: began in 2010 as a joint venture with Mercedes-Benz, which left in 2024.
- Yangwang: launched in January 2023 with the U8 and U9.
- Fangchengbao: launched in June 2023, focused on off-road vehicles.
Within the BYD brand itself, the Dynasty series began with the Qin in 2013. The Ocean series, named after sea creatures, followed in 2021. Compare the Mercedes-Benz logo of BYD's former partner in Denza.
For more brands like BYD, browse our car logos.
Frequently Asked Questions
What does BYD stand for?
The letters are often read as Build Your Dreams, a slogan BYD adopted at the 2008 North American International Auto Show.
What was BYD's first car logo?
A roundel, used from 2003 to 2007, that was criticised for looking like the BMW roundel. The red oval replaced it in 2007.
When did BYD drop the oval from its logo?
BYD cars in China dropped the oval in 2021 for an open wordmark. Other BYD businesses kept the original logo at the time.
Why did BYD remove Build Your Dreams from its cars?
BYD said it acted on feedback from customers, drivers and dealers in several European markets.