What Is the Dior Logo?
The Dior logo is the name Dior written with a capital D and lower-case letters in Cochin, a French serif typeface. Christian Dior opened the house on 16 December 1946 at 30 Avenue Montaigne in Paris, with backing from the businessman Marcel Boussac. Dior has made haute couture, ready-to-wear and perfume ever since.
Next to the name, Dior uses the Oblique monogram on bags and fabrics, and its menswear line has carried the name Dior Homme. The name in serif lettering is available as the Dior logo SVG.
Dior Logo Facts
| Introduced | 1946; brought back in 2025 |
| Symbol | None; the founder's surname alone |
| Logo type | Wordmark: the name in Cochin |
| Earlier mark | DIOR in capital letters, used across the house from 2018 |
| Owner | Christian Dior Couture, a subsidiary of LVMH |
What the Dior Logo Means
The logo is simply the founder's surname, with no symbol to decode.
The typeface carries the meaning. Georges Peignot designed Cochin in 1912 and named it after the 18th-century engraver Charles-Nicolas Cochin. So the letters come from the tradition of French engraving.
Writing the name with a capital D and lower-case letters makes it read like a signature on a label. It is not a shout on a shop front.
Dior Logo History
Dior used Cochin for its name from the founding of the house in 1946, and returned to it in 2025.
| Year | What changed |
|---|---|
| 1946 | The house opens, with its name in Cochin |
| 1967 | Marc Bohan creates the Oblique monogram |
| 1969 | The public first sees the Oblique, in spring |
| 2000 | Hedi Slimane takes over Dior Homme in July, which uses its own logo with HOMME in capitals |
| 2016–2018 | The name moves into all capitals, as DIOR |
| 2025 | Jonathan Anderson brings back the original Cochin logotype |
On 12 February 1947 Christian Dior showed his first collection in the salons at 30 Avenue Montaigne. Its two lines were called Corolle and Huit. But the editor of Harper's Bazaar, Carmel Snow, exclaimed that it was "such a new look", and the collection has been known as the New Look ever since.
The Oblique tilts the letters of DIOR and repeats them diagonally in a jacquard weave for bags and leather goods.
The switch to capitals came while Maria Grazia Chiuri led womenswear from 2016 and Kim Jones took over menswear in 2018. The capitals spread across all of the house's lines.
As the new creative director, Anderson revived the capital D and lower-case letters. They appeared first on labels and textile details, then prominently at his debut womenswear show for spring/summer 2026. Anderson described the aim as "decode it to recode it".
Dior Lines Beyond Couture
The house soon built separate lines under the Dior name:
- 1947: the Miss Dior fragrance launched
- 1967: Miss Dior ready-to-wear and Baby Dior followed
- 1970: the Christian Dior Monsieur menswear line arrived
For more houses like Dior, browse our fashion logos.
Frequently Asked Questions
What font is the Dior logo?
Cochin, a French serif typeface designed by Georges Peignot in 1912 and named after the engraver Charles-Nicolas Cochin.
Why did the Dior logo go back to lower-case letters?
Jonathan Anderson revived the house's original 1946 logotype in 2025, replacing the all-capital DIOR used from 2018.
Who designed the Dior Oblique?
Marc Bohan, Dior's designer at the time, created the Oblique monogram in 1967. It was first shown to the public in spring 1969.
Where was the first Dior collection shown?
At 30 Avenue Montaigne in Paris, on 12 February 1947. Carmel Snow of Harper's Bazaar called it a "new look", which became its name.