What Is the Facebook Logo?
The Facebook logo is a white lower-case f inside a blue circle. Meta's in-house design team last redrew it in September 2023, giving it a deeper, more confident blue.
Facebook is the social network that Mark Zuckerberg launched as TheFacebook in Cambridge, Massachusetts, on 4 February 2004. It is owned by Meta. Facebook also uses a separate facebook wordmark. The f in the circle is available as the Facebook logo SVG.
Facebook Logo Facts
| Designer | Meta's in-house design team (2023 redraw) |
| Introduced | Redrawn in its present form on 20 September 2023 |
| Symbol | A lower-case f in a blue circle |
| Logo type | Lettermark: a single letter |
| Earlier mark | The facebook wordmark in white on blue, used from 2005 to 2015 |
| Owner | Meta Platforms |
What the Facebook Logo Means
The f stands for Facebook, and the blue around it is the colour the brand is built on. Meta gave three reasons for the 2023 redraw.
- Lift the icons: make the brand's core elements stronger.
- Unify: use one look across the product and its marketing.
- Widen the palette: add more accessible blues, anchored in the core blue.
Meta wanted the new logo to feel "bolder, electric and everlasting". Design director Dave Nguyen described the aim as "optical balance with a sense of forward movement".
Facebook Logo History
The Facebook logo history runs from a plain wordmark in 2005 to the redrawn f of 2023.
| Year | What changed |
|---|---|
| 2004 | TheFacebook launches on 4 February |
| 2005 | "The" is dropped, and the facebook wordmark comes into use on 23 August |
| 2015 | That wordmark is retired on 1 July |
| 2019 | The app icon gets a centred f and a lighter gradient blue in May |
| 2021 | The parent company renames itself Meta |
| 2023 | The f and the wordmark are redrawn on 20 September |
The 2023 redraw was subtle. The core blue became deeper and more saturated, which gives the white f more contrast and makes it easier to see.
Meta also flattened the mark, removing its sense of depth. The wordmark was redrawn in Facebook Sans, the company's custom typeface, so the logo and the name share one style.
Facebook and Its Sister Apps
Facebook sits in the Meta family alongside other apps with single-symbol logos. Compare the Instagram logo and the WhatsApp logo.
The 2023 refresh reached beyond the f itself.
- Reactions: redrawn to read more clearly at small sizes.
- Colour: a wider range of blues, from light blue to dark navy.
- Icons: a rebuilt iconography system for the app.
Meta called the 2023 work the first phase of a larger brand refresh. For more brands like Facebook, browse our social media logos.
Frequently Asked Questions
When did the Facebook logo last change?
On 20 September 2023, when Meta's design team deepened the blue and redrew the f and the wordmark.
What font does the Facebook logo use?
The 2023 wordmark is set in Facebook Sans, a custom typeface made for the brand.
What did the Facebook logo look like before 2015?
A white facebook wordmark on a blue background, used from 23 August 2005 until 1 July 2015.
Why did Facebook make its blue darker?
The deeper blue gives the white f more contrast, which makes it easier to read and more accessible.