What Is the Fiat Logo?
The Fiat logo is the name FIAT in tall, narrow capital letters, shown either on its own or inside a red badge with a chrome rim. It belongs to Fiat, the Italian car brand founded in Turin on 11 July 1899, whose name is an acronym of Fabbrica Italiana Automobili Torino, the Italian Automobile Factory of Turin.
The FIAT name is available as the Fiat logo SVG.
Fiat Logo Facts
| Designer | Robilant Associati with Fiat's Centro Stile (2006 badge) |
| Introduced | Red badge 2006; slimmer FIAT lettering 2020 |
| Symbol | The letters FIAT, vertically stretched |
| Logo type | Emblem: the FIAT name inside a red badge |
| Earlier mark | Four rhombuses carrying the letters F, I, A and T, from 1968 |
| Owner | Stellantis |
What the Fiat Logo Means
The letters spell out where Fiat comes from: a car factory in Turin.
The 2006 badge was a deliberate look back. Its shield-like shape and ruby red recall the badge of 1931 to 1968, which showed the name in vertically stretched letters. Its round chrome border also honours the older circular Fiat emblem, with white letters on red inside a laurel wreath. The designers said the three-dimensional finish was meant to express technology, Italian design, dynamism and strong personality.
Fiat Logo History
Fiat's first emblem dates from its founding in 1899, and by 1901 the FIAT initials had taken on a distinctive logo form.
In 1931 the Fiat 524 introduced a rectangular badge on a new shield-shaped grille with vertical bars. It put the name on a single red shield without a wreath, and this design stayed on Fiat cars until 1968.
In 1968 Fiat moved to a corporate mark of four interconnected rhombuses, one letter in each. It was phased in on the cars during the early 1970s, and in 1983 the Fiat Uno introduced a new front design based on it.
For the company's 100th anniversary in 1999, Fiat brought back a round badge with a laurel wreath.
On 26 October 2006 Fiat unveiled a new logo, developed by the brand agency Robilant Associati with the Fiat Centro Stile: the name in the middle of a ruby-red field, framed by a round chrome border.
In April 2020 Fiat showed a new version of the name, with its four capital letters made thinner and stretched further vertically in a new typeface. It first appeared on the back of the electric 500, and was set to reach the grilles of new and facelifted models such as the Tipo. Some versions use a darkened chrome finish.
The Fiat 500 Badge
When the 500 returned as an electric car in 2020, it dropped the Fiat logo from its nose for a badge carrying the model's name, the first logo of its kind for a model whose original version made its debut on 4 July 1957. On the back, the final zero of the 500 badge turns into an "e", outlined in light blue.
For more brands like Fiat, browse our car logos.
Frequently Asked Questions
What does FIAT stand for?
Fabbrica Italiana Automobili Torino, which means Italian Automobile Factory of Turin.
Why is the Fiat logo red?
The red goes back to the shield Fiat used on its cars from 1931 to 1968, which the 2006 badge was designed to recall.
Who designed the 2006 Fiat badge?
The brand agency Robilant Associati, working with Fiat's own Centro Stile design department.
What was the Fiat logo with four diamonds?
It was the corporate mark Fiat introduced in 1968, with the letters F, I, A and T on four linked rhombuses.
Why does the electric Fiat 500 not have a Fiat badge on the front?
Since 2020 the electric 500 carries a badge with its own name, 500, on the nose instead of the Fiat logo.