What Is the Fox Racing Logo?
The Fox Racing logo is a stylised fox head, known as the Fox Head, shown on its own or with the name FOX. It belongs to Fox Head, Inc., the motocross and mountain bike clothing company based in Irvine, California, which physics professor Geoff Fox founded as Moto-X Fox in February 1974.
The fox head first appeared in 1975 and was redrawn for the company's 50th anniversary in 2024. The mark is available as the Fox Racing logo SVG.
Fox Racing Logo Facts
| Designer | Bob Baptiste (original 1975 fox head) |
| Introduced | 1975; redrawn 2024 |
| Symbol | A fox head |
| Logo type | Combination mark: fox head and the FOX name |
| Earlier mark | The 1982 logo, with the fox head as the O in FOX |
| Owner | Fox Head, Inc. |
What the Fox Racing Logo Means
The fox is the founder's surname, and Fox began as a family business: Geoff Fox's father kept the books in the first warehouse.
Geoff Fox did not think a parts business needed a logo at all. An advertising agency persuaded him otherwise, and in 1975 designer Bob Baptiste drew the fox head for a fee of $300. When Fox introduced its 2024 version, the company's vice president of brand, Chad Hilton, said the mark stands for family values, technical innovation and passion for the sports the brand serves.
Fox Racing Logo History
Geoff Fox, who taught physics at Santa Clara University, opened Moto-X Fox in February 1974 in a small warehouse in Campbell, California. It started as a mail-order business selling motocross parts, an idea he developed at Grand Prix Cycles, a Santa Clara dealership he had co-owned.
The fox head arrived in 1975, a year after the company.
In 1977 Fox put an AMA race team on the track with Mark Barnett, Pat Richter and Steve Wise. The team was meant to promote Fox's engine and suspension work, but fans began asking to buy the riders' gear, and Fox moved into racing clothing. Brad Lackey became the first rider paid to wear Moto-X Fox gear.
In 1982 a new logo set the fox head inside the word FOX, standing in for the letter O. That version stayed the brand's main mark for more than 30 years.
In 2006 the company changed its corporate name to Fox Head, Inc., while keeping Fox Racing as its trade name. In 2024, to mark 50 years, Fox introduced a new logo described as an evolution of the 1975 Fox Head, and rolled it out across its products and digital channels.
Fox Racing and Fox Factory
The fox name appears on two separate companies. Moto-X Fox originally owned Fox Racing Shox, a suspension business run by Geoff Fox's brother Bob. In 1977 that division split off as its own company, Fox Factory, leaving Fox Racing to grow as the clothing and gear brand.
For more brands like Fox Racing, browse our fashion logos.
Frequently Asked Questions
Why is the Fox Racing logo a fox?
The company is named after its founder, Geoff Fox, who started it as Moto-X Fox in 1974.
Who designed the Fox Racing logo?
Bob Baptiste drew the original fox head in 1975, for a fee of $300.
Did Fox Racing change its logo in 2024?
Yes. For its 50th anniversary in 2024, Fox introduced a redrawn fox head based on the 1975 original.
Are Fox Racing and Fox suspension the same company?
No. Fox Factory, the suspension maker, split off from Moto-X Fox in 1977 and is a separate company.