What Is the Goodyear Logo?
The Goodyear logo is the name GOODYEAR with a winged foot, the Wingfoot, set between GOOD and YEAR. It belongs to The Goodyear Tire & Rubber Company, the tyre maker founded by Frank Seiberling in Akron, Ohio, in 1898.
The symbol also gave its name to Goodyear's airship Wingfoot One, christened near Akron in August 2014. The name with the Wingfoot is available as the Goodyear logo SVG.
Goodyear Logo Facts
| Introduced | First Wingfoot designed in 1898, according to Goodyear |
| Symbol | The winged foot of Mercury, the Wingfoot |
| Logo type | Combination mark: the GOODYEAR name with the Wingfoot |
| Earlier mark | The first Wingfoot, drawn much larger in relation to the name |
| Owner | The Goodyear Tire & Rubber Company |
What the Goodyear Logo Means
The Wingfoot comes from a statuette of Mercury, the Roman messenger of the gods, that stood in the Seiberling home in Akron. Seiberling felt the god embodied the qualities he wanted Goodyear products to be known for.
- Mercury was the patron of travel and commerce.
- A winged foot suggests speed.
- Mercury was seen as a fast carrier of good news.
The name has a different source. The company was named after Charles Goodyear (1800–1860), the American inventor whose discovery of vulcanisation in 1839 opened the way to rubber products such as tyres.
He died in 1860, 38 years before the company that bears his name was founded.
Goodyear Logo History
Goodyear dates its first Wingfoot logo to 1898, the year Frank Seiberling and his brother C.W. Seiberling bought two empty factories in Akron and began making rubber goods.
Another account, from designer David Airey's Logo Design Love, places the decision at a meeting in the Seiberling home in August 1900. One of the trademark sketches showed Mercury's winged foot, and the group agreed to place it in the middle of the word Goodyear.
The first Wingfoot was drawn much larger in relation to the name than in later versions. Goodyear brought it back for its 125th anniversary in 2023.
At the British Touring Car Championship round at Donington Park in August, it swapped its modern branding for the original Wingfoot, on tyre sidewalls and trackside banners.
The Wingfoot in the Sky
Goodyear has flown the Wingfoot on airships since the 1920s. It began building airships for the military during the First World War and flew its first advertising blimp, the Pilgrim, in 1925.
To mark the centenary in 2025, it wrapped Wingfoot One in black and silver to look like the Pilgrim, and the airship carried a vintage Goodyear logo on its sides and the blue and yellow Goodyear house flag of the earliest blimps.
Away from the airships, Goodyear also held the Dunlop tyre brand in Europe, North America and Oceania, until it agreed to sell those rights to Sumitomo Rubber in 2025 (compare the Dunlop logo).
For more brands like Goodyear, browse our car logos.
Frequently Asked Questions
What is the symbol in the Goodyear logo?
A winged foot, the Wingfoot, taken from the Roman god Mercury, messenger of the gods.
Why is there a shoe in the Goodyear logo?
It is not a shoe but the winged foot of Mercury, inspired by a statuette in founder Frank Seiberling's home.
Was Goodyear founded by Charles Goodyear?
No. Frank Seiberling founded the company in 1898 and named it after Charles Goodyear, the inventor of vulcanised rubber, who had died in 1860.
What was the first Goodyear Blimp?
The Pilgrim, which in 1925 became Goodyear's first blimp used for advertising.