What Is the Grab Logo?
The Grab logo is the name grab in green, rounded lower-case letters. Grab introduced it on 28 January 2016, when GrabTaxi changed its name to Grab.
Grab is the Southeast Asian ride-hailing and delivery app that Anthony Tan and Tan Hooi Ling started in Malaysia in 2012. Its head office is in Singapore. The green wordmark is available as the Grab logo SVG.
Grab Logo Facts
| Introduced | 28 January 2016 |
| Symbol | None; Grab says the logo's dual lines are inspired by roads |
| Logo type | Wordmark: the name in lower-case letters |
| Earlier mark | The GrabTaxi logo, used from 2013 to 2016 |
| Owner | Grab Holdings |
What the Grab Logo Means
Grab says the logo was designed "with freedom at its core". At launch it spelled out three freedoms the brand promised.
- To travel: getting to your destination safely and conveniently.
- To choose: picking the best way to get there.
- To earn: drivers pursuing a rewarding livelihood.
The dual lines in the logo are meant to evoke roads. Grab called them "the endless road of possibilities". They also stand for the journey Grab takes alongside passengers, drivers, employees and society.
Grab Logo History
The Grab logo is the third name and mark for an app that began as a way to book taxis in Kuala Lumpur.
| Year | What happened |
|---|---|
| 2012 | MyTeksi launches in Malaysia as a taxi-booking app |
| 2013 | The app takes the name GrabTaxi |
| 2016 | GrabTaxi becomes Grab, with a new logo, on 28 January |
The idea came to Anthony Tan while he studied at Harvard Business School. He and Tan Hooi Ling, another Harvard graduate, launched MyTeksi with a US$25,000 grant from the school and Tan's own money.
By 2016 the name GrabTaxi no longer fitted. The app offered private cars, motorbikes, carpooling and deliveries as well as taxis.
One Name for Every Service
The 2016 rebrand brought every Grab service under a single umbrella name. Each one kept the Grab prefix.
- GrabTaxi: taxis
- GrabCar: private car service
- GrabBike: motorcycle taxis
- GrabHitch: social carpooling
- GrabExpress: last-mile delivery
The rebrand covered six countries at the time: Singapore, Malaysia, Indonesia, Thailand, the Philippines and Vietnam. Dropping "Taxi" from the name let one wordmark stand for all of them. For more brands like Grab, browse our tech logos.
Frequently Asked Questions
When did GrabTaxi become Grab?
On 28 January 2016, when the company announced the new name and logo in Singapore.
What do the lines in the Grab logo mean?
Grab says its dual lines are inspired by roads. They stand for "the endless road of possibilities" and the shared journey with its riders and drivers.
What was Grab called before?
It launched in Malaysia in 2012 as MyTeksi, then traded as GrabTaxi from 2013 until 2016.
Who founded Grab?
Anthony Tan and Tan Hooi Ling, two Harvard Business School graduates, founded it in Malaysia in 2012.