What Is the Lamborghini Logo?
The Lamborghini logo is a charging bull inside a shield, with the name LAMBORGHINI across the top. It belongs to Automobili Lamborghini S.p.A., the maker of high-performance sports cars that Ferruccio Lamborghini founded in Sant'Agata Bolognese, Italy, in 1963.
Since the 2024 redesign the bull also appears on its own, without the shield, on Lamborghini's digital channels. The shield with the bull and name is available as the Lamborghini logo SVG.
Lamborghini Logo Facts
| Introduced | 1963; reshaped in 1964, 1990, 1998 and 2024 |
| Symbol | A charging bull |
| Logo type | Emblem: bull and the LAMBORGHINI name inside a shield |
| Earlier mark | A white bull on a red background, on the first prototype in 1963 |
| Owner | Automobili Lamborghini S.p.A. |
What the Lamborghini Logo Means
The bull reflects its founder. Ferruccio Lamborghini was born on 28 April 1916, under the sign of Taurus. In 1962 he visited the Seville ranch of Don Eduardo Miura, a breeder of Spanish fighting bulls, and was so impressed by the animals that he chose a raging bull as the emblem of his new car company.
The bullfight shaped more than the badge. The Miura carries the breeder's name, the Islero is named after the Miura bull that killed the matador Manolete in 1947, and the Diablo, Murciélago and Gallardo also took their names from famous bulls or breeds. The Countach is the exception: its name comes from a Piedmontese exclamation.
Lamborghini Logo History
The first badge, drawn in 1963, showed a white bull on a red background. It appeared only briefly on the first prototype before being replaced. The first production cars wore a softer four-colour badge with a gold bull and block letters across the top, but it was slow and complicated to make.
In 1964 a black-and-white version came and went, judged by Ferruccio as too detailed. Later that year came the emblem that defined the brand: a more muscular gold bull on black, with black capitals on a gold strip at the top. It stayed in use for nearly 30 years and appeared on the Miura and the Countach.
On 21 January 1990 the Diablo brought a slightly larger shield with a blue background and a silver-grey bull and lettering. After the Volkswagen Group bought Lamborghini in 1998 and placed it under Audi, the company's own design studio, Centro Stile, reshaped the badge and returned to a gold bull on black, with a new typeface for the name.
On 28 March 2024 Lamborghini revealed its first new logo in more than two decades. It dropped the raised, three-dimensional look for a flat design in black and white with thin touches of gold, and set the name in Automobili, a typeface made for the brand. The bull keeps its classic pose.
Lamborghini and Ferrari
The two Italian supercar makers picked rival animals: Ferrari a prancing horse, first used by its racing team in 1932, and Lamborghini a charging bull from 1963 (compare the Ferrari logo).
For more brands like Lamborghini, browse our car logos.
Frequently Asked Questions
Why is there a bull on the Lamborghini logo?
Ferruccio Lamborghini was a Taurus, and after visiting Eduardo Miura's fighting-bull ranch in Seville in 1962 he chose a raging bull as the company's emblem.
When did Lamborghini change its logo?
The badge changed in 1964, 1990 and 1998, and Lamborghini introduced a flatter version on 28 March 2024.
What was the first Lamborghini logo?
A white bull on a red background, drawn in 1963 and used only briefly on the first prototype.
Which Lamborghini models are named after bulls?
The Miura, Islero, Diablo, Murciélago and Gallardo all take their names from fighting bulls, their breeders or breeds.