What Is the LG Logo?
The LG logo is a red circle holding a face drawn from the letters L and G, set beside the LG letters and the words Life's Good. LG calls the symbol the Face of the Future, and it first appeared on 1 January 1995.
LG Electronics is the South Korean maker of TVs, appliances and other electronics, founded in 1958 as GoldStar. Its headquarters is the LG Twin Tower in Seoul. The full mark is available as the LG logo SVG.
LG Logo Facts
| Introduced | 1 January 1995 |
| Symbol | A face formed by the letters L and G in a red circle |
| Logo type | Combination mark: symbol and lettering |
| Earlier mark | The Lucky Goldstar logos used before 1995 |
| Owner | LG Corp. |
What the LG Logo Means
The LG symbol is a smiling face, and LG says it was inspired by the Smile of Silla, an artefact from Korea's Silla Dynasty. The company links the face to five ideas.
- World
- Future
- Youth
- Humanity
- Technology
The details of the face carry meanings too. Its single eye stands for goal orientation, concentration and a smile. The uneven blank space on the right stands for creativity and adaptability.
LG also ties the symbol to two management ideas: "Creating Value for Customers" and "People-oriented Management". Beside the logo, Life's Good is what LG calls its brand promise.
LG Logo History
The LG logo history begins with a chemical company in 1947 and ends with a two-letter name in 1995.
| Year | What changed |
|---|---|
| 1947 | Lak Hui (Lucky) Chemical Co., Ltd. is established |
| 1958 | GoldStar is founded as Korea's first electronics company |
| 1974 | Lak Hui Chemical changes its name to Lucky Co., Ltd. |
| 1983 | The group takes the name Lucky Goldstar |
| 1995 | The LG name and the Face of the Future appear on 1 January |
The name Lucky came from Lucky Cream, Korea's first make-up cream. Chairman In-hwoi Koo chose it to suggest joy for all, and it became the group's first hit brand name.
By the 1990s Lucky Goldstar was seen as too long for customers overseas. Surveys of employees and customers helped settle on LG as the group name.
How LG Revealed Its Logo
LG introduced its new identity with a newspaper teaser. On 1 January 1995, the new logo ran in morning papers across Korea with no name attached.
- The advert: the red symbol with only the words "Happy New Year".
- The reaction: many readers saw a red, round smiley face.
- The reveal: on 4 January, a full-page article explained that Lucky Goldstar had become LG.
The same year, GoldStar merged with two group companies and took the LG Electronics name. LG Electronics also bought the American TV maker Zenith in 1995.
For another South Korean electronics maker, compare the Samsung logo. For more brands like LG, browse our tech logos.
Frequently Asked Questions
What does LG stand for?
LG comes from Lucky Goldstar, the group's name from 1983. It was shortened to LG in 1995 because the full name was seen as too long abroad.
What is the face in the LG logo?
LG calls it the Face of the Future. It is formed by the letters L and G and was inspired by the Smile of Silla.
When did LG get its logo?
The symbol first appeared in Korean newspapers on 1 January 1995, alongside the words "Happy New Year".
What does the space on the right of the LG face mean?
LG says the uneven blank area stands for creativity and adaptability.