What Is the Marriott Logo?
The Marriott logo is the name Marriott written in dark red script, with a flowing capital M leading into lower-case letters. It belongs to Marriott International, the hotel company based in Bethesda, Maryland. The business began in 1927 as a root beer stand that J. Willard and Alice Marriott ran in Washington, DC.
The group runs many hotel brands, and Marriott Hotels and the Marriott Bonvoy loyalty programme carry marks of their own. The script name is available as the Marriott logo SVG.
Marriott Logo Facts
| Symbol | None; the name is written in script |
| Logo type | Wordmark: the Marriott name on its own |
| Earlier mark | The Hot Shoppes name, used by the founders' restaurants from the early 1930s |
| Owner | Marriott International, Inc. |
What the Marriott Logo Means
The Marriott logo is the founder's family name. J. Willard Marriott's surname went from his first motor hotel in 1957 to the whole company in 1967.
- The name: taken from founder J. Willard Marriott.
- The capital M: the letter Marriott itself calls iconic. Its 2013 Marriott Hotels logo kept the M and modernised the rest.
- The colour: a dark red, used for the whole name.
Marriott Logo History
The Marriott name first went on a hotel in 1957 and became the company name ten years later.
| Year | What changed |
|---|---|
| 1927 | J. Willard and Alice Marriott open a root beer stand in Washington, DC |
| 1957 | The Marriott Motor Hotel opens in Arlington, Virginia, on 16 January |
| 1967 | Hot Shoppes, Inc. is renamed the Marriott Corporation |
| 1993 | The company splits into Marriott International and Host Marriott |
| 2013 | Marriott Hotels launches a new logo that keeps the M |
| 2019 | Marriott Bonvoy is formed in February |
Before hotels, the family business was food. The root beer stand was renamed The Hot Shoppes in the early 1930s, and by 1932 the Marriotts owned seven Hot Shoppes around Washington.
The 2013 Marriott Hotels logo came with the Travel Brilliantly campaign. Grey New York developed that campaign and its new brand voice, and Marriott said the new logo signalled the brand's transformation.
Marriott After Starwood
Marriott closed its merger with Starwood on 23 September 2016, which left it with 30 hotel brands. The deal reshaped how the Marriott name sits above them.
- Brand structure: Lippincott built a guest-led model for the combined brands, tested with focus groups in six markets.
- Corporate identity: Lippincott updated the Marriott logo as an anchor for the combined company.
- Name and symbol: the two were separated so each could be used more flexibly.
- Loyalty: Marriott Rewards, Ritz-Carlton Rewards and Starwood Preferred Guest merged into Marriott Bonvoy in 2019.
For more brands like Marriott, browse our travel logos.
Frequently Asked Questions
Who is Marriott named after?
J. Willard Marriott, who founded the business with his wife Alice in Washington, DC, in 1927.
When did Marriott open its first hotel?
On 16 January 1957, when the Marriott Motor Hotel opened in Arlington, Virginia.
What was Marriott called before it was Marriott?
Hot Shoppes. The company took the name Marriott Corporation in 1967.
Did the Marriott logo change in 2013?
The Marriott Hotels brand launched a new logo in 2013. It kept the brand's capital M and modernised the overall look.