What Is the Mercado Pago Logo?
The Mercado Pago logo is a handshake symbol shown with the name mercado pago, the same handshake that marks its sister marketplace Mercado Libre. It belongs to MercadoLibre, Inc., the Argentine-founded e-commerce group, which launched Mercado Pago in Argentina in November 2003 as a safe way to pay for marketplace purchases.
For most of its life the handshake sat on a blue background, which set the payments brand apart from the yellow of Mercado Libre. From 2025 the app and the brand's materials moved to that same yellow. The logo is available as the Mercado Pago logo SVG.
Mercado Pago Logo Facts
| Introduced | Handshake on a blue background; yellow identity from 2025 |
| Symbol | Two hands shaking, shared with Mercado Libre |
| Logo type | Combination mark: handshake and the name mercado pago |
| Owner | MercadoLibre, Inc. |
What the Mercado Pago Logo Means
Pago is Spanish for "payment", so the name reads as the market's payment. Borrowing the marketplace handshake tells customers that the wallet and the shop come from one company. For years the blue background did the opposite job, keeping the two apps visually apart.
That separation turned out to work against the brand. Mercado Pago found that some consumers did not link it with Mercado Libre at all, which is why the 2025 identity took on the marketplace's yellow while keeping the handshake.
Mercado Pago Logo History
Mercado Pago started in November 2003 as an escrow product in Argentina: the service held a buyer's money until the deal on Mercado Libre went through. It was then rolled out gradually in Brazil, Mexico and Venezuela. Its mobile app followed in October 2014.
In April 2023 Mercado Pago and Mercado Libre ran a campaign called "Somos Uno Mismo" ("We Are the Same"), in which the two brands swapped colours for a time: Mercado Libre went blue and Mercado Pago went yellow.
The change became permanent in 2025. The design studio Porto Rocha created the new visual identity and the agency GUT worked on the brand positioning. Mercado Pago tested the yellow look in Chile first, where it was well received, then took it to Mexico in March 2025 and to Argentina on 20 May 2025. In Argentina, Alejandro Melhem, Mercado Pago's senior vice president for Spanish-speaking countries, said the company was keeping the same logo; what changed was the colour around it, with shop QR codes turning yellow too.
Mercado Pago and Mercado Libre
The two brands have always shared the handshake, and their story is a back-and-forth over colour. Mercado Libre has used yellow as its own colour, while Mercado Pago spent two decades in blue before joining it (compare the Mercado Libre logo).
For more brands like Mercado Pago, browse our finance logos.
Frequently Asked Questions
Why did Mercado Pago turn yellow?
To show that it belongs to the same company as Mercado Libre. Research found some consumers did not connect the two brands.
Did Mercado Pago change its logo in 2025?
The handshake logo stayed, but the blue background that went with it in the app and on materials was replaced by Mercado Libre's yellow.
When was Mercado Pago launched?
In November 2003 in Argentina, as an escrow payment product for purchases on Mercado Libre.
Who designed Mercado Pago's 2025 identity?
The design studio Porto Rocha created the visual identity, while the agency GUT handled the new brand positioning.