What Is the Prada Logo?
The Prada logo is the name PRADA in black serif capitals, and in its fuller form it sits beneath the coat of arms of the House of Savoy inside a knotted-rope frame. Prada is the Italian fashion house that Mario Prada founded in Milan in 1913, opening his first shop in the Galleria Vittorio Emanuele II arcade.
The house also uses a triangle plaque carrying the name on its bags and nylon goods, and its younger sister label, Miu Miu, has a wordmark of its own. The name on its own is available as the Prada logo SVG.
Prada Logo Facts
| Introduced | Savoy coat of arms and knotted rope added in 1919 |
| Symbol | The House of Savoy coat of arms in a knotted-rope frame |
| Logo type | Wordmark: the name PRADA |
| Owner | Prada S.p.A. |
What the Prada Logo Means
The coat of arms is a royal badge. In 1919 Prada was appointed Official Supplier to the Italian Royal Household, and as a result it was entitled to add the House of Savoy's arms and a knotted rope design to its logo. The House of Savoy was Italy's ruling royal family at the time, so the crest put the shop's royal customer on every label.
The name itself is a family name. It comes from the founder, Mario Prada, and the house has passed down his family: his granddaughter Miuccia Prada went on to lead its design.
Prada Logo History
Mario Prada opened the shop in 1913 inside the glass-roofed Galleria Vittorio Emanuele II in Milan. It sold luxury travel articles, trunks, bags and beauty cases, and Prada says it soon became a favourite stop for Europe's upper classes. For the shop's mahogany shelves, Mario Prada commissioned a British architect, and the shop has kept them.
The royal appointment in 1919 brought the Savoy coat of arms and the knotted rope into the logo, framing the family name with a royal crest six years after the shop opened.
In 1977 Miuccia Prada, Mario's granddaughter, began working with Patrizio Bertelli, and together they built Prada into an international fashion house.
Prada and Its Sister Brands
Prada S.p.A. runs several labels under one roof, each with its own logo. Miu Miu was founded in 1993 from what the group calls the independent spirit of Miuccia Prada, and the group also owns the shoemaker Church's. In December 2025 Prada S.p.A. completed its purchase of Versace from Capri Holdings.
For more brands like Prada, browse our fashion logos.
Frequently Asked Questions
Why is there a coat of arms on the Prada logo?
In 1919 Prada became Official Supplier to the Italian Royal Household, which let it add the House of Savoy's coat of arms and a knotted rope design to its logo.
Who founded Prada?
Mario Prada, Miuccia Prada's grandfather, founded Prada in Milan in 1913.
Where was the first Prada shop?
In the Galleria Vittorio Emanuele II, the glass-covered shopping arcade in the centre of Milan.
Are Prada and Miu Miu the same company?
Yes. Miu Miu was founded in 1993 and belongs to Prada S.p.A., which also owns Church's and, since December 2025, Versace.