sparco
Brand Founded 1977 · Italy

Sparco Logo & Brand Identity

The white-on-blue SPARCO wordmark of the Italian motorsport safety equipment maker Sparco.

Sparco Logo Versions (2)

sparco logo
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Sparcon Orange logo
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What Is the Sparco Logo?

The Sparco logo is the name Sparco set as a wordmark, a name that became a common sight on racing suits in pit lanes and paddocks around the world. It belongs to Sparco S.p.A., the Italian maker of motorsport safety equipment such as racing suits, seats, steering wheels and harnesses, founded near Turin in 1977 and based in Volpiano.

Sparco also runs product lines with names of their own, such as Sparco Gaming for sim racing and Teamwork for racing-inspired shoes. The wordmark is available as the Sparco logo SVG.

Sparco Logo Facts

Symbol No pictorial symbol; the name alone
Logo type Wordmark: the SPARCO name
Owner Sparco S.p.A.

What the Sparco Logo Means

The Sparco logo is tied to safety rather than speed. Sparco's first product was a fireproof racing suit, so from the start the mark was something drivers, co-drivers and mechanics wore on their bodies, stitched among team colours and sponsors.

The meaning of the mark lies in where it appears: on the equipment that protects a driver in a crash or a fire.

Sparco Logo History

Sparco was founded in 1977 by two rally drivers from the Turin area. That year the FIA, motorsport's governing body, brought in new fire-resistance rules, and the pair set out to make protective clothing for drivers, co-drivers and pit crews that met them. One founder's father ran a business making fire-resistant outfits for fire brigades, using Nomex.

The first Sparco suits had a built-in Nomex layer that could resist fire for up to 11 seconds, far beyond the FIA standard of the day, and they quickly became a common choice for racing teams. Sparco later made the first fireproof suit using Kevlar, and in 1998 it began making carbon-fibre sports seats.

The company began in a workshop in Borgaro, near Turin, and later moved to a larger headquarters in Volpiano. In 2017 it marked its 40th anniversary with a special range of racing and road products, presented at the Monza Rally Show, and new merchandise designs.

Sparco and McLaren

McLaren has worked with Sparco since 1997, and in September 2017 the Formula One team celebrated both Sparco's 40th birthday and the 20th year of their partnership. Together they developed the SP16+ race suit, which was presented as at least 10 per cent lighter than other suits on the market and was worn by McLaren's Formula One drivers from 2016. Sparco has also supplied other Formula One teams, including Red Bull Racing and Williams.

For more brands like Sparco, browse our car logos.

Frequently Asked Questions

When was Sparco founded?

Sparco was founded in 1977 near Turin, Italy, by two rally drivers who wanted to make racing safer.

What was Sparco's first product?

A fireproof racing suit with a built-in Nomex layer that could resist fire for up to 11 seconds.

What colours is the Sparco logo?

The Sparco logo is a wordmark: the name Sparco, with no separate symbol.

Where is Sparco based?

Sparco is based in Volpiano, near Turin, after starting out in a workshop in Borgaro.