What Is the Suzuki Logo?
The Suzuki logo is a stylised red letter S with sharp, angled ends, usually shown beside the name SUZUKI in blue capital letters. Suzuki adopted the S as its corporate emblem in October 1958. The logo belongs to Suzuki Motor Corporation, the maker of small cars, motorcycles and outboard motors that Michio Suzuki founded as Suzuki Loom Works in Hamamatsu, Japan, in 1909.
On Suzuki cars and motorcycles the S often appears alone as a badge, without the name. The red S with the blue SUZUKI name is available as the Suzuki logo SVG.
Suzuki Logo Facts
| Designer | Masamichi Tezeni, then a student at Tokyo University of the Arts |
| Introduced | October 1958 |
| Symbol | A stylised letter S |
| Logo type | Combination mark: the S and the SUZUKI name |
| Owner | Suzuki Motor Corporation |
What the Suzuki Logo Means
The S is the first letter of Suzuki, the founder's family name, which the company has carried since 1909. It was chosen in a design competition run under Shunzo Suzuki, the company's second president, that was open to art-university students and drew more than 300 entries. The winning S was judged concise and powerful, with a shape that expressed a company on the way up.
The mark is drawn as two thick, curved strokes joined at an angle, with a narrow gap cut through the middle. The pointed corners keep the letter readable even as a small badge.
Suzuki Logo History
Suzuki made looms for more than four decades before it made vehicles. The company was incorporated as Suzuki Loom Manufacturing Co. in 1920, built its first motorised bicycle engine, the Power Free, in 1952, and changed its name to Suzuki Motor Co., Ltd. in June 1954. In 1955 it launched both its first motorcycle, the Colleda COX, and its first car, the Suzulight minivehicle.
The new name called for a new emblem, and the search led to the S that Suzuki adopted in October 1958. Its basic drawing has stayed the same since.
In October 1990 the company became Suzuki Motor Corporation, and its corporate logo paired the red S with a blue SUZUKI logotype.
In September 2025 Suzuki announced its first redesign of the product emblem in 22 years. The outline of the S was kept, but the badge became flat in style, and chrome plating gave way to bright silver paint to reduce environmental impact. The new emblem accompanies the slogan "By Your Side" and was first shown on concept models at the Japan Mobility Show 2025.
Suzuki and Its Japanese Rivals
Suzuki's neighbours on the motorcycle grid each chose a different kind of mark. Honda rides under a wing (compare the Honda logo), and Kawasaki Motors adopted its River Mark, based on the character for river, in 2021 (compare the Kawasaki logo). Suzuki's badge is simply its initial.
For more brands like Suzuki, browse our car logos.
Frequently Asked Questions
What does the S in the Suzuki logo stand for?
It stands for Suzuki, the family name of founder Michio Suzuki.
When did Suzuki start using the S logo?
Suzuki adopted the S as its corporate emblem in October 1958.
Who designed the Suzuki logo?
The S was the winning entry in a competition for art-university students, drawn by Masamichi Tezeni while he studied at Tokyo University of the Arts.
Did Suzuki change its logo in 2025?
Yes. In September 2025 Suzuki announced a flatter version of the S emblem with silver paint instead of chrome, its first redesign in 22 years.
What did Suzuki make before cars and motorcycles?
Looms. Michio Suzuki founded the company as Suzuki Loom Works in 1909.