What Is the TotalEnergies Logo?
The TotalEnergies logo is a multicoloured swirl of overlapping bands set above the name TotalEnergies in rounded lettering. It was unveiled in May 2021, when shareholders voted almost unanimously to rename Total as TotalEnergies.
The logo belongs to TotalEnergies SE, the French energy company headquartered in the Tour Total at La Défense near Paris, founded in 1924 as the Compagnie Française des Pétroles.
The name Total itself dates from 1954, when the company began selling its fuels under that brand in Africa and Europe. The swirl with the name is available as the TotalEnergies logo SVG.
TotalEnergies Logo Facts
| Designer | Carré Noir (Publicis) |
| Introduced | 28 May 2021 |
| Symbol | A swirl of coloured bands |
| Logo type | Combination mark: symbol and wordmark |
| Earlier mark | The 2003 Total logo |
| Owner | TotalEnergies SE |
What the TotalEnergies Logo Means
The colours tell the company's new story. TotalEnergies presents itself as a producer of seven energies: oil, gas, electricity, hydrogen, biomass, wind and solar. Each one is given a colour that is worked into the logo.
In the name, the T of Total is red, the colour of oil and the company's historical business. The E of Energies carries the colours of all the other energies.
Chairman and CEO Patrick Pouyanné presented the new name and visual identity as the sign of a strategic shift into a broad energy company. French design agency Grapheine noted that the gradient is the heart of the design: without it, in its view, the logo loses most of its meaning.
TotalEnergies Logo History
The company was set up in 1924 by Ernest Mercier, backed by 90 banks and companies, as the Compagnie Française des Pétroles (CFP). In 1954 CFP launched its first logo, and red has run through every version since.
| Year | What changed |
|---|---|
| 1954 | CFP launches the TOTAL brand and its first logo for its service stations |
| 1982 | A logo of blue, red and orange diamonds, which lasted 21 years |
| 2003 | A new Total logo brings new colours into the mark for the first time |
| 2021 | The TotalEnergies swirl, adopted on 28 May |
The group's name changed several times in the diamond years:
- Total CFP in 1985.
- Total in 1991.
- TotalFina in 1999.
- TotalFinaElf in 2000, after the mergers with Petrofina and Elf.
In 2003 the group went back to the single name Total, and Total SE followed in 2020.
On 28 May 2021 shareholders approved the change to TotalEnergies, and the new visual identity was adopted alongside it. Carré Noir, part of Publicis, spent nine months on the project. The rounded lettering pairs capitals with a lower-case e and a slimmer vertical stroke in the T.
Grapheine linked the palette to the company's past too: red had long stood for oil at Total, while light blue and yellow-orange already hinted at the earth's other energies before the full gradient arrived.
For other oil companies, compare the Shell logo and the Rosneft logo.
For more brands like TotalEnergies, browse our energy logos.
Frequently Asked Questions
What do the colours in the TotalEnergies logo mean?
Each colour stands for one of the seven energies the company produces: oil, gas, electricity, hydrogen, biomass, wind and solar.
When did Total become TotalEnergies?
On 28 May 2021, when shareholders approved the new name at the company's general meeting.
Who designed the TotalEnergies logo?
The agency Carré Noir, part of Publicis, which spent nine months on the project.
What was Total called before?
The Compagnie Française des Pétroles, founded in 1924. The Total brand first appeared in 1954.