What Is the Trustpilot Logo?
The Trustpilot logo is a single green five-pointed star with an arrow worked into its shape, set beside the name Trustpilot. It was introduced in June 2018 and belongs to Trustpilot Group plc, the online review platform founded in Denmark in 2007 by Peter Holten Mühlmann and based in Copenhagen.
Trustpilot also uses the star on its own, as a dark green star on a bright green square. The star with the Trustpilot name is available as the Trustpilot logo SVG.
Trustpilot Logo Facts
| Designer | Venturethree (2018 identity) |
| Introduced | June 2018 |
| Symbol | A green star with an embedded arrow |
| Logo type | Combination mark: star and the Trustpilot name |
| Earlier mark | A row of five stars inside a yellow and black tick box |
| Owner | Trustpilot Group plc |
What the Trustpilot Logo Means
The star is borrowed from the product. Reviews on Trustpilot are given as star ratings, and the green of the logo was adapted from the green that marks positive reviews on the site. Laura Oakden of Venturethree called it a rare case where the product itself is the identity.
The arrow inside the star adds a second idea. Venturethree says it represents progress. The agency kept the rest of the identity understated, using native fonts so that it was easier for the businesses reviewed on the site to adopt.
Trustpilot Logo History
Mühlmann started Trustpilot in 2007 while he was a student at Aarhus University. Its earlier logo put a row of five stars inside a yellow and black tick box.
In June 2018 Trustpilot launched a new brand identity designed by the consultancy Venturethree. The new mark kept the star motif but cut the row of five down to one star, dropped the tick box and placed an arrow inside the star. The palette moved to a fresher version of Trustpilot green, paired with navy, black and white.
In 2023 the independent creative company Barkas refreshed the identity around the same star. Rather than redraw the logo, Barkas let the star act on its own outside the logo, rotating slightly or showing emotion through type and motion. Helvetica Neue stayed as the main typeface, joined by Trustpilot Display, a custom weight made with the type foundry Blazetype. The palette widened to oranges, reds and yellows, reflecting reviews that range from mildly disgruntled to good but not amazing.
For more brands like Trustpilot, browse our tech logos.
Frequently Asked Questions
Why is the Trustpilot logo a star?
Trustpilot reviews are given as star ratings, and the 2018 identity made a single green star, adapted from the green of positive reviews, the company's symbol.
What does the arrow in the Trustpilot star mean?
Venturethree, which designed the 2018 mark, says the arrow represents progress.
What did the old Trustpilot logo look like?
It showed a row of five stars inside a yellow and black tick box.
Who designed the Trustpilot logo?
The brand consultancy Venturethree designed the star logo launched in June 2018, and Barkas refreshed the wider identity in 2023.