Xbox
Brand Founded 2001 · United States

Xbox Logo & Brand Identity

The green sphere and X of Xbox, Microsoft's video game brand.

Xbox Logo Versions (7)

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What Is the Xbox Logo?

The Xbox logo is a green sphere with a white X cut through it, set beside the XBOX name. Xbox is Microsoft's video game brand, launched in the United States in November 2001 with the first Xbox console.

In April 2026 Xbox brought back a glossy green version of the sphere. The sphere with the name is available as the Xbox logo SVG.

Xbox Logo Facts

Introduced 2001; glossy green version unveiled 23 April 2026
Symbol A sphere with an X cut through it
Logo type Combination mark: symbol and wordmark
Owner Microsoft

What the Xbox Logo Means

The X in the logo comes from the brand name, a contraction of DirectX Box. DirectX is Microsoft's graphics programming interface for Windows games.

The green has a more casual origin story, and two versions of it exist:

  • Microsoft's 2001 account: lead designer Horace Luke had only green markers when the team discussed logo ideas, and the team knew it was right once they saw the drawings.
  • Seamus Blackley's 2015 account: colleagues took the other colours from Luke's new marker set, leaving him with green.

Neither story can be fully confirmed. Green has marked the brand since the first console in 2001.

Xbox Logo History

The Xbox logo has always been built on the sphere and X, while its colour has moved between green and black-and-white.

Year What happened
2001 The first Xbox console launches in the US in November
2005 Xbox 360 arrives
2013 Xbox One arrives
2019 A black-and-white logo comes into use
2020 Xbox Series X and Series S arrive
2026 A glossy green logo is unveiled on 23 April

Early prototypes already used the X. The Alpha II prototype had a green X at its centre, and the scrapped 2000 "Big X" design had an illuminated green X.

The 2026 change came with a wider return to the Xbox name. Xbox showed the new logo on its social channels on 23 April 2026. The next day Microsoft dropped the Microsoft Gaming name, introduced in 2022, and the division went back to being Xbox.

The glossy green replaced the black-and-white logo used since 2019. It revived the neon colouring of the early years. On 15 May 2026 Xbox also switched its social account name to capitals, XBOX.

How Xbox Compares With PlayStation and Nintendo

Xbox entered the console market in 2001 against Sony and Nintendo. Compare the PlayStation logo and the Nintendo logo.

Some fans argue Microsoft chose green because its rivals already used red and blue. A 2022 SVG article disputes this, and points to the dates:

  • Xbox: green from its 2001 launch.
  • Nintendo: did not switch to red until late 2015.
  • Sony: fully adopted blue only with the PlayStation 4.

For more brands like Xbox, browse our gaming logos.

Frequently Asked Questions

Why is the Xbox logo green?

Microsoft's 2001 account says designer Horace Luke had only green markers when the logo was drawn. Seamus Blackley later said colleagues had taken the other colours.

What does the X in Xbox stand for?

The name is a contraction of DirectX Box, after Microsoft's DirectX graphics technology.

When did the Xbox logo turn green again?

Xbox unveiled a glossy green logo on 23 April 2026, replacing the black-and-white version used since 2019.

When did Xbox launch?

The first Xbox console launched in the United States in November 2001.