What Is the Xiaomi Logo?
The Xiaomi logo is the letters MI in white inside an orange shape with softly rounded corners, a form between a square and a circle that Japanese designer Kenya Hara drew for the company in 2021. It belongs to Xiaomi Corporation, the Chinese maker of smartphones, televisions, laptops and connected home devices, founded in Beijing on 6 April 2010 by Lei Jun and six partners.
Xiaomi also sells phones under the Redmi and POCO names, each with a mark of its own, and its premium products carry the full name Xiaomi. The orange MI badge with the xiaomi name is available as the Xiaomi logo SVG.
Xiaomi Logo Facts
| Designer | Kenya Hara (2021 redesign) |
| Introduced | 30 March 2021 |
| Symbol | The letters MI in an orange superellipse |
| Logo type | Combination mark: the MI badge beside the xiaomi name |
| Earlier mark | White MI in a plain orange square |
| Owner | Xiaomi Corporation |
What the Xiaomi Logo Means
Xiaomi is the Chinese word for millet, the small grain. Lei Jun has given the two syllables further meanings: "xiao", small, connects to a Buddhist idea about small things, while "mi" stands for Mobile Internet and also for "mission impossible". The MI in the logo is the second half of the company name.
Hara built the 2021 shape around a concept he called "Alive", which he linked to bridging humanity and technology. He drew on Eastern philosophy and on the superellipse, a mathematical curve between a square and a circle. By setting the curve's variable to n=3, he settled on a balance between the hard corners of the old square and the softness of a circle.
Xiaomi Logo History
From its early years Xiaomi used a single orange square with the letters MI in white. Lei Jun unveiled Hara's redesign at a product launch on the evening of 30 March 2021. The square became a squircle, the MI letters were redrawn, and the orange became a slightly darker shade. Xiaomi kept orange and black as its corporate colours and added silver as a supporting colour for its high-end product lines. A new font for product markings, including on smartphones, came with the identity.
The change was small enough to become a story in itself. Caixin reported rumours that the redesign had taken three years, and Chinese social media users joked about how little had changed, one asking whether the designer had simply cropped a Samsung screenshot. Others praised its restraint.
Months later, in 2021, the name changed on the products too. Premium devices that had been sold as Mi went on sale as Xiaomi, starting with the Xiaomi 11T and 11T Pro in September 2021. A Xiaomi India marketing head said the aim was a unified presence across the globe.
How Xiaomi Relates to Redmi and POCO
Xiaomi runs its phones as three families. Redmi kept its own name and logo when the Mi name was dropped, and POCO, launched in India in 2018, became a separate sub-brand worldwide in November 2020. The company's mascot, Mitu, is a white rabbit in an ushanka hat whose red star was later replaced with the company logo. For two Asian phone rivals with very different marks, compare the Samsung logo and the Huawei logo.
For more brands like Xiaomi, browse our tech logos.
Frequently Asked Questions
What does Xiaomi mean?
Xiaomi is Chinese for millet. Lei Jun has said the "mi" also stands for Mobile Internet and "mission impossible".
Who designed the Xiaomi logo?
Japanese designer Kenya Hara, president of the Nippon Design Center, designed the version unveiled on 30 March 2021.
What shape is the Xiaomi logo?
A superellipse with n=3, a shape that sits halfway between a square and a circle.
Why did Xiaomi stop using the Mi name?
In 2021 Xiaomi renamed its premium Mi products Xiaomi to give the brand one name worldwide, starting with the Xiaomi 11T series. Redmi kept its own name.