Brandfetch vs Logo.dev comes down to free volume, formats and attribution. Brandfetch gives 1 million free logo renders a month, asks for no attribution and serves SVG for some variants. Logo.dev gives 500,000 free requests, serves only JPG, PNG and WebP, and asks free commercial users for a link. Both are built around domain lookup. Worldvectorlogo is the third option: search by brand name, real SVG for every logo, and JSON from $0.29 per 1,000 calls.
This post is published by Worldvectorlogo. We compare our own API with Brandfetch and Logo.dev, and we list ours first. We checked prices and details on each provider’s own pricing page and docs on October 31, 2026.
At a Glance: Head-to-Head
| Worldvectorlogo | Brandfetch | Logo.dev | |
|---|---|---|---|
| Paid price | Base $29 a month (100,000 calls) | Growth $99 a month (5M renders, up to 2,500 Brand API fetches) | Startup $33 a month (1M CDN requests); Pro $150 |
| Free tier | 1,000 calls a month, no card | 1M renders a month; 100 Brand API fetches one time | 500,000 CDN requests and $5 API credits a month |
| Formats | SVG for every logo, PNG, raw SVG markup | WebP (default), PNG, JPG; SVG for logo and symbol variants | JPG (default), PNG, WebP; no SVG |
| Lookup method | Brand name or slug, tag, sector; no domain lookup yet | Domain, ticker, ISIN, crypto; names via Brand Search API | Domain, plus name, ticker, ISIN and crypto |
| Attribution | Required on the free plan | Not required (Logo API) | Required for commercial use on the free plan |
| JSON and auth | JSON on every call; Bearer token or api_key | Brand API: JSON, Bearer token; Logo API: client ID in the URL | API: JSON, secret key; CDN: publishable key in the URL |
| Cost per 1,000 JSON calls | $0.29 (Base); $0.25 (packs) | $39.60 (Brand API on Growth) | $20.00 (logo request at $0.02) |
| Cost per 1,000 image renders | Not sold separately | About $0.02 (Growth) | About $0.03 (Startup or Pro) |
Math: Brandfetch Brand API, $99 ÷ 2.5 = $39.60 per 1,000 fetches. Brandfetch renders, $99 ÷ 5,000 = $0.02. Logo.dev CDN, $33 ÷ 1,000 = $0.03. Our Base plan, $29 ÷ 100 = $0.29. Our $100 pack, $100 ÷ 400 = $0.25. Full details are in our logo API pricing guide.
1. Worldvectorlogo
The Worldvectorlogo API works differently from the other two. You search by brand name, not by website domain. Every result is a real vector SVG from our library of 127,000+ logos. You also get a PNG rendered from the SVG and the raw SVG markup.
Every call returns JSON and costs one credit. Free gives 1,000 calls a month. Base costs $29 a month for 100,000 calls. Credit packs on Base never expire, from $20 for 80,000 calls to $100 for 400,000.
- Lowest cost per JSON call of the three.
- SVG for every logo, not only some.
- Browse 43,000+ tags and 21 sectors.
- Gap: no domain lookup yet. Our free plan is far smaller than the other two free tiers.
Best for: apps, design tools and AI agents that know the brand name and need a vector file.
2. Brandfetch
Brandfetch has the bigger free tier: 1 million Logo API renders a month. Its Logo API docs say “we don’t ask for any attribution.” Growth costs $99 a month on the plan cards. The FAQ on the same page lists $129, so check before you buy.
The Logo API is an image CDN. You pass a domain, ticker, ISIN or crypto symbol in the URL. Links must be embedded in your app, and its docs say programmatic access to logo images is not permitted. For JSON, Brandfetch has a separate Brand API with a Bearer token.
- SVG for logo and symbol variants.
- No attribution on the Logo API.
- Brand API JSON is expensive per call: 100 free fetches one time, then $99 for up to 2,500.
Best for: websites that embed many logos by domain and want no attribution.
3. Logo.dev
Logo.dev is built by members of the original Clearbit Logo API team, by its own account. Its CDN looks up logos by domain, and also by name, ticker, ISIN and crypto symbol. Its docs say “The CDN does not serve SVG.” Formats are JPG, PNG and WebP.
The free Community plan gives 500,000 CDN requests a month. A commercial project on that plan must show a visible “Logos provided by Logo.dev” link. Personal projects and paid plans do not need it. Startup costs $33 a month, and Pro costs $150. JSON API calls cost credits: $0.02 for a logo and $0.05 for a full brand profile.
- The widest lookup options of the three.
- MCP server for AI assistants, with OAuth sign-in.
- Raster only. Attribution on free commercial use.
Best for: apps that show raster logos by domain, ticker or crypto symbol.
How to Choose
- You have domains and want free embeds with no link: Brandfetch.
- You need tickers, ISINs or crypto symbols and raster is fine: Logo.dev.
- You have brand names and need SVG files in JSON at a low price per call: Worldvectorlogo. See also the best SVG logo APIs.
- Want more options? Read our Brandfetch alternatives, best logo APIs and best free logo APIs.
FAQ
Is Brandfetch or Logo.dev Cheaper?
For image renders, Brandfetch Growth is about $0.02 per 1,000 and Logo.dev is about $0.03. For JSON calls, Logo.dev is cheaper at $20 per 1,000 logo requests. Our API costs $0.29 per 1,000 JSON calls.
Does Logo.dev Return SVG?
No. Its docs say the CDN does not serve SVG. Brandfetch serves SVG for some variants. We serve SVG for every logo.
Do I Need to Add Attribution?
On Logo.dev, only for commercial use on the free plan. Brandfetch’s Logo API asks for none. For our API, check the terms in the docs linked from our API page.
Which One Replaces Clearbit?
Logo.dev says the Clearbit Logo API shut down on December 8, 2025, and it offers a drop-in URL swap. Compare all options in our Clearbit logo API alternatives guide.
Need SVG logos by brand name? Start free with the Worldvectorlogo API.
