To check a guest post site, confirm six things before you pay: real traffic, topical fit, link policy, indexing, editorial quality and price per visitor. Ask for traffic proof, read recent posts and search Google for the site’s pages. Then divide the price by monthly visitors to compare sites fairly.
This post is published by Worldvectorlogo. We sell paid guest posts, so we use our own site as the worked example. You can run the same checks on us and on any other site. We checked the Google guidance linked here on October 31, 2026.
At a Glance
| Check | What to Look For | How to Check | Worldvectorlogo Example |
|---|---|---|---|
| Real traffic | Steady human visitors, not spikes | Ask for analytics proof or a media kit | 750K+ monthly visitors, 3M+ page views |
| Topical fit | Readers who match your buyer | Read the last 10 to 20 posts | Designers, developers, marketers, startups |
| Link policy | Number of links, label, how long they stay | Ask in writing before you pay | Up to 2 links, permanent; sponsored option |
| Indexing | Recent posts show in Google | Run a site: search | Check our blog with site:worldvectorlogo.com/blog |
| Editorial quality | Useful posts, not only link posts | Read posts and the write-for-us page | Paid placements only, no link exchanges |
| Price per visitor | Cost per 1,000 monthly visitors | Price ÷ monthly visitors × 1,000 | $499 ÷ 750K = about $0.67 |
1. Check Real Traffic
Traffic is the first thing to check. A site with no readers gives you no visitors, whatever its authority score. Third-party tools only estimate traffic. Ask the site for proof.
- Ask for an analytics screenshot or a media kit with monthly visitors.
- Look for steady numbers. Sudden spikes can mean bought traffic.
- Check where visitors come from. Your buyers may be in a few countries only.
- Be careful when a site claims huge traffic but charges very little.
Our example: Worldvectorlogo has 750K+ monthly visitors and 3M+ monthly page views from 70+ countries.
2. Check Topical Fit
A link from a site about your topic is worth more to readers. It also looks natural. Read the latest posts and ask: would my buyer read this site?
- Read the last 10 to 20 posts.
- Check the categories and the main audience.
- Avoid sites that publish every topic, from casino to health to pets, with no focus.
Our example: our readers are designers, developers, marketers, creators, agencies and startups. They come to find and download logos. Design, branding, SaaS, AI tools and marketing fit best.
3. Check the Link Policy
Ask how links are tagged, how many you get and how long they stay. Google asks that paid links use rel=”sponsored”. Its guide to qualifying outbound links explains the options. Read our post on sponsored post vs guest post for the difference.
- How many links per post?
- Are links tagged sponsored, nofollow or do-follow?
- Is the post permanent, or removed after a set time?
- Can you edit the post later, and does that cost extra?
Our example: up to 2 links per post, permanent placement. The $499 Sponsored Guest Post has its link tagged sponsored. Edits after publishing cost +$149.
4. Check Indexing
If Google does not index the site’s posts, your post will not show in search. Use a site: search, such as site:example.com/blog. Google’s site: operator page notes that results are not guaranteed to show every indexed page. Treat it as a quick check, not proof.
- Search Google for a few recent guest posts by title.
- If many recent posts are missing, ask the site why.
- Check that the blog does not block search engines.
Our example: search site:worldvectorlogo.com/blog to see our indexed posts.
5. Check Editorial Quality
A good site publishes posts for readers. A link farm publishes posts for links. Look at the posts themselves.
- Are posts useful, with real information?
- Does every post have several outbound links to unrelated sites?
- Does the site edit and review posts, or publish anything?
- Does the write-for-us page sell to anyone, on any topic?
Our example: every post needs our approval before it goes live. We only sell paid placements, and we do not accept link exchanges.
6. Check Price per Visitor
Prices alone do not compare well. Divide the price by the site’s monthly visitors, then multiply by 1,000. This gives a rough cost per 1,000 monthly visitors. For a list of published prices, see our guest post cost comparison.
| Worldvectorlogo Package | Price | Cost per 1,000 Monthly Site Visitors |
|---|---|---|
| Press Release | $399 | About $0.53 |
| Sponsored Guest Post | $499 | About $0.67 |
| Organic / Contributor Article | $699 | About $0.93 |
| Featured Listicle | $1,499 | About $2.00 |
This is a comparison tool, not a promise. One post only gets a share of a site’s visitors. Use the same method for every site you compare, and the numbers stay fair.
How to Choose
- Rank sites by the six checks, not by one score. A high authority score with no traffic is a weak buy.
- Get the deal in writing. Price, links, link label, turnaround and permanence.
- Shortlist from good sources. Start with our lists of guest posting services and sites for SaaS and AI tools.
FAQ
How Do I Know if a Guest Post Site Is Good?
Check real traffic, topic, link policy, indexing, editorial quality and price per visitor. A good site passes all six.
Is Domain Authority Enough to Judge a Site?
No. Domain Authority is a third-party score. It does not show real readers or topic fit. Use it as one signal among several. We claim DA 70+ (Moz, by our own count), but we suggest you check our traffic and topic first.
How Do I Check if a Site Is Indexed?
Search Google for site: plus the domain. Then search for a few recent post titles. Missing posts are a warning sign.
What Is a Fair Price for a Guest Post?
Compare cost per 1,000 monthly visitors across sites. On Worldvectorlogo, our $499 post works out to about $0.67 per 1,000 monthly site visitors.
Run these checks on us, then book your post. See our guest post packages.
