What Is the Allianz Logo?
The Allianz logo is a stylised eagle beside the name Allianz, usually shown in Allianz blue. It belongs to Allianz SE, the Munich-based insurance group that Carl von Thieme and Wilhelm von Finck started in Berlin in 1890.
Allianz calls the symbol the Allianz Eagle, and its brand rules say the eagle is never used on its own, only together with the name. The eagle and the name are available as the Allianz logo SVG.
Allianz Logo Facts
| Introduced | 1999 |
| Symbol | A stylised eagle, called the Allianz Eagle |
| Logo type | Combination mark: eagle and the Allianz name |
| Earlier mark | Karl Schulpig's eagle of 1923, simplified in 1977 |
| Owner | Allianz SE |
What the Allianz Logo Means
The eagle descends from the German imperial eagle, the heraldic bird that Karl Schulpig redrew for Allianz in 1923. Each later version kept the bird but stripped away detail, so the 1999 eagle is a pared-down form of that heraldic shape.
The eagle also works as a unit of measurement inside the brand. Allianz UK's logo guidelines set the clear space around the logo at the width of one Allianz Eagle, and tell partners to "keep an eagle's distance" from other elements. The guidelines name the preferred colour Allianz blue, on a white or light background, with a white version for dark backgrounds and photographs.
Allianz Logo History
Allianz began operating in Berlin on 5 February 1890, registered as Allianz Versicherungs-Aktiengesellschaft.
In 1923 Karl Schulpig gave the company a new emblem based on the German imperial eagle, the mark that shaped every Allianz logo after it.
In 1977 Hans Jörg Dorschel simplified and softened Schulpig's eagle and paired it with lettering set in the typeface Schadow Black. That version lasted 22 years.
In 1999 Allianz replaced it with an even simpler eagle and new lettering, the logo the group has used since. The owner's name changed in 2006, when the company completed its conversion into a European company, Allianz SE, on 13 October.
Allianz on Stadiums
The Allianz name and eagle reach many people through sport. The Allianz Arena in north Munich, named under a naming-rights deal, has been the home ground of FC Bayern Munich since the 2005–06 season. Allianz took the naming rights to the Sydney Football Stadium in 2012, and Juventus play at the Allianz Stadium in Turin.
For more brands like Allianz, browse our finance logos.
Frequently Asked Questions
What is the bird in the Allianz logo?
An eagle, based on the German imperial eagle. Allianz calls it the Allianz Eagle.
Who designed the original Allianz eagle?
Karl Schulpig designed the eagle emblem in 1923; Hans Jörg Dorschel simplified it in 1977.
When did Allianz introduce its present logo?
The eagle and lettering used across the group were introduced in 1999, replacing the 1977 design.
Can the Allianz eagle be used without the name?
No. Allianz UK's logo guidelines say the Allianz Eagle must always appear alongside the Allianz name.