What Is the Bodega Aurrera Logo?
The Bodega Aurrera logo is the store name set on a green rectangle, with a yellow and red accent. Green, red and yellow are the brand colours, and they also dress its mascot, Mamá Lucha.
Bodega Aurrerá is the Mexican discount store chain run by Walmart de México y Centroamérica (Walmex). The format launched in 1970, growing out of the Aurrerá stores that Jerónimo Arango and his brothers founded in Mexico City in 1958. The green name panel is available as the Bodega Aurrera logo SVG.
Bodega Aurrera Logo Facts
| Symbol | None; the name sits on a green rectangle |
| Logo type | Emblem: the name inside a coloured panel |
| Earlier mark | The Aurrerá store name, used from 1958 |
| Owner | Walmart de México y Centroamérica |
What the Bodega Aurrera Logo Means
The Bodega Aurrera logo says two things in two words. Aurrerá is Basque for "forward", and bodega means warehouse or store in Spanish.
- Bodega: signals a no-frills warehouse format.
- Aurrerá: keeps the name of the original 1958 stores.
- The colours: green, red and yellow, shared with Mamá Lucha.
The format was built on low prices. Arango took the idea from a trip to New York, where he saw that low prices and high volume worked. Bodega Aurrerá used smaller stores with fewer luxuries to keep costs down.
Bodega Aurrera Logo History
The Bodega Aurrera logo carries a name first used on a Mexico City store in 1958, later kept alive inside Walmart.
| Year | What changed |
|---|---|
| 1958 | The first Aurrerá opens on Bolívar Street in central Mexico City |
| 1970 | The Bodega Aurrerá format is born |
| 1986 | Aurrerá, Bodega Aurrerá and sister chains join to form Grupo Cifra |
| 1997 | Walmart gains majority control of Cifra |
| 2001 | Most Aurrerá stores become Walmart Supercenters; only Bodega Aurrerá keeps the name |
| 2006 | Mamá Lucha joins the brand as its mascot |
The key moment for the name came in 2001. When most Aurrerá stores were converted to Walmart, the Bodega format was the only one to keep the Aurrerá name. That is why a Basque word lives on in a Walmart chain.
The original stores were the work of Jerónimo Arango and his brothers, Manuel and Plácido. In 2000 Cifra merged with its American partner to form Walmart de México.
Mamá Lucha
Mamá Lucha is the masked luchadora, or female wrestler, who has fronted Bodega Aurrerá since 2006. She wears the brand's green, red and yellow and is billed as the champion of low prices.
- 2006: introduced as the brand's mascot.
- 2016: given a slimmer figure to reflect the brand's female shoppers, with her outfit and hair unchanged.
- 2023: redesigned again.
For more brands like Bodega Aurrera, browse our retail logos.
Frequently Asked Questions
What does Aurrerá mean?
Aurrerá is a Basque word meaning "forward".
Who owns Bodega Aurrera?
Walmart de México y Centroamérica, known as Walmex. Walmart gained majority control of its predecessor, Grupo Cifra, in 1997.
When was Bodega Aurrera founded?
The Bodega Aurrerá format launched in 1970. The original Aurrerá stores date from 1958.
Who is Mamá Lucha?
A masked female wrestler in the brand's green, red and yellow, used as Bodega Aurrerá's mascot since 2006.