What Is the Pepsi Logo?
The Pepsi logo shown here is the Pepsi Globe, a circle split into red, white and blue by a curving white band, beside the name pepsi in lower-case letters. This version was announced in October 2008 and rolled out in 2009, when the brand also moved to lower-case names.
Pepsi is the cola that Caleb Bradham created in 1893 at his drugstore in New Bern, North Carolina. It belongs to PepsiCo, the company formed in 1965.
In March 2023 Pepsi unveiled a newer identity that brings the globe and the name back together in black and electric blue. The globe with the lower-case name is available as the Pepsi logo SVG.
Pepsi Logo Facts
| Introduced | Announced 2008, rolled out 2009 |
| Symbol | The Pepsi Globe |
| Logo type | Combination mark: globe and wordmark |
| Earlier mark | The Pepsi Globe logo, used from 1971 to 1986 |
| Owner | PepsiCo, Inc. |
What the Pepsi Logo Means
The globe is a red, white and blue circle, and the white band through it carries the expression. In the 2008 redesign that band was turned into a series of "smiles", arcing at different angles across the circle. So the curve became the part of the mark that changes.
The name itself refers to the drink's origins. Bradham sold it at first as Brad's Drink, and renamed it Pepsi-Cola in 1898, partly because the formula included pepsin, a digestive enzyme. Early adverts promoted it for relieving indigestion.
Pepsi Logo History
Pepsi's logo has moved from a script wordmark in 1898 to the red, white and blue globe, redrawn several times since.
| Year | Logo change |
|---|---|
| 1898 | The first Pepsi-Cola wordmark, a stylised script |
| 1945 | An applied colour label, with a small oval logo on the neck |
| 1951 | A new bottle and logo |
| 1962 | Rebrand; Pepsi and Pepsi-Cola versions used side by side |
| 1971 | The Pepsi Globe, used until 1986 |
| 2008 | A redesign announced in October, with a smile and a lower-case name |
| 2014 | A further globe and wordmark |
| 2023 | A new identity unveiled on 28 March |
The company went bankrupt in 1923, and Charles Guth bought its assets and reformulated the syrup. The 1971 globe is the red, white and blue circle that later versions have kept. The 2008 design was rolled out in 2009.
Pepsi called the 2023 change the first update of the globe logo in 14 years. It made several changes:
- It added electric blue and the black of Pepsi Zero Sugar to the classic colours.
- It introduced a custom typeface and a "pulse" motif.
- It united the globe and wordmark.
Chief design officer Mauro Porcini said the identity was designed to connect future generations with the brand's heritage. It rolled out in North America in autumn 2023, in time for the brand's 125th anniversary, and globally in 2024.
Pepsi and Coca-Cola
Pepsi's red, white and blue globe has long stood against the red script of the Coca-Cola logo. In Venezuela the brand is bottled through a partnership that began in 1996 with Empresas Polar, the maker of the beer behind the Polar logo. For more soft drinks, browse our food and drink logos.
Frequently Asked Questions
What was Pepsi originally called?
Brad's Drink, after its inventor Caleb Bradham. It was renamed Pepsi-Cola in 1898.
When did the Pepsi logo become lower case?
With the redesign announced in October 2008, as the brand moved to lower-case names from 2009.
What changed in the 2023 Pepsi logo?
It added electric blue and black, a custom typeface and a pulse motif, and brought the globe and wordmark together.
Where was Pepsi invented?
At Caleb Bradham's drugstore in New Bern, North Carolina, in 1893.