What Is the Polar Logo?
The Polar logo is the name POLAR together with a polar bear, the animal the beer is named after. The brand kept its traditional logo from the beer's launch until 2002, when it altered it for the first time.
Polar is the Venezuelan beer of Cervecería Polar, the brewery that lawyer Lorenzo Mendoza Fleury opened in Antímano, on the west side of Caracas, in March 1941. It was renamed Empresas Polar on its 50th anniversary in 1991.
The name and bear together are available as the Polar logo SVG.
Polar Logo Facts
| Introduced | 1941, with the beer; first altered in 2002 |
| Symbol | A polar bear |
| Logo type | Combination mark: wordmark and bear |
| Owner | Empresas Polar |
What the Polar Logo Means
The bear is the name. Polar takes its name from the polar bear whose image appears on its bottles. So the logo and the brand say the same thing twice, once in letters and once in a picture.
An animal from the Arctic is an unusual choice for a beer from the Caribbean coast of South America, and it puts the idea of cold at the centre of the label.
The company's trademark has been described as a polar bear looking across a stretch of blue water. The scene links the cold of the bear's home to a cold drink.
Polar Logo History
The Polar logo dates from 1941, when the beer was launched, and was first changed in 2002.
| Year | What happened |
|---|---|
| 1941 | Operations start at Antímano on 14 March |
| 1950 | A second plant, Cervecería de Oriente, opens in Barcelona around this year |
| 1951 | A large brewery in Caracas becomes the headquarters |
| 1985 | Polar Pilsen is distributed in the United States |
| 2002 | Polar changes its traditional logo for the first time |
Mendoza Fleury came to brewing by an unusual route. In the late 1930s he inherited a family soap factory, sold it and looked for another business. He found it in a brewery at Antímano.
Juan Simón Mendoza, Rafael Luján and Karl Eggers were among the other founders. Reference for Business ties the bear-and-water trademark to the 1951 Caracas plant.
The beer itself, a 5% lager called Polar Pilsen, is often nicknamed "Negra" or "Negrita" after the dark colour of its bottle.
The 2002 change was backed by an advertising campaign. The company also created a bear mascot named Pedroso for its advertising and marketing.
Polar and Pepsi
Empresas Polar grew from beer into a wider food and drinks group. In 1996 it teamed up with PepsiCo to bottle and market PepsiCo's products.
So the company behind the polar bear also puts the Pepsi logo on Venezuelan shelves. For more beers and drinks, browse our food and drink logos.
Frequently Asked Questions
Why is there a polar bear on Polar beer?
The beer is named after the polar bear, whose image appears on its bottles.
Who founded Polar beer?
Lorenzo Mendoza Fleury, a Venezuelan lawyer, who opened the brewery at Antímano, Caracas, in 1941.
Why is Polar Pilsen called "Negrita"?
Venezuelans nicknamed it "Negra" or "Negrita", meaning black, because of the dark colour of its bottle.
When did the Polar logo change?
In 2002, when the brand altered its traditional logo for the first time since the beer went on sale.
What is the Polar bear mascot called?
Pedroso, a bear mascot created for the brand's advertising and marketing.