What Is the Peugeot Logo?
The Peugeot logo is a roaring lion's head inside a shield, with the name PEUGEOT across the top, a design the brand adopted in February 2021. It belongs to Peugeot, the French car brand of Stellantis, whose family business started out in 1810 with a steel foundry in the Franche-Comté region. It turned to cars in the late 19th century.
The lion has been the Peugeot emblem since long before the cars, when it was stamped on the family's saw blades. The shield design is available as the Peugeot logo SVG.
Peugeot Logo Facts
| Designer | Peugeot Design Lab (2021 shield) |
| Introduced | 2021 (shield); lion trademark filed in 1858 |
| Symbol | A lion's head and mane in a shield |
| Logo type | Emblem: lion's head and the PEUGEOT name inside a shield |
| Earlier mark | A lion walking on an arrow, the first trademark |
| Owner | Stellantis |
What the Peugeot Logo Means
The lion began as a promise about steel. The first Peugeot emblem showed a lion walking along an arrow, meant to stand for the speed, strength and flexibility of Peugeot saw blades.
The idea carried over to the cars: a lion is fast and strong, and the brand has kept the animal in every logo it has used. The upright, rearing lion that Peugeot used for much of the 20th century has a second root. It was based on the lion in the coat of arms of Franche-Comté, the region the Peugeot family came from.
Peugeot Logo History
The Peugeot lion was registered as a trademark in 1858, decades before the first car.
| Year | What changed |
|---|---|
| 1858 | Émile Peugeot applies to register a lion walking on an arrow, on 20 November |
| 1907 | The lion first goes onto Peugeot cars |
| 1948 | The heraldic rearing lion is adopted |
| 1960s | A lion's head in a shield appears on some models |
| 1970s | The rearing lion returns as the main badge |
| 2021 | The shield with a lion's head is shown in February |
The first Peugeot car, a three-wheeled steam car designed by Léon Serpollet, followed in 1889. Automobiles Peugeot was set up as a company in 1896. The 1948 lion stands on its hind legs with claws raised.
The 2021 logo is used on Peugeot cars from the 308 onwards: a stylised lion's head and mane placed under the PEUGEOT name inside a shield. The Peugeot Design Lab drew it, and it was the eleventh update of the lion logo. The design drops the lion's body and echoes the shielded head of the 1960s, a look the brand had already tried on its e-Legend concept car in 2018.
Peugeot and Its Stellantis Sister Brands
Peugeot joined Stellantis when the merger of PSA and Fiat Chrysler was completed on 16 January 2021, weeks before the shield logo was shown. That puts the lion in the same group as the badges behind the Fiat logo and the Jeep logo. Its fellow French carmaker outside the group is the brand behind the Renault logo.
For more brands like Peugeot, browse our car logos.
Frequently Asked Questions
Why is there a lion on the Peugeot logo?
The lion first stood for the speed, strength and flexibility of Peugeot saw blades. It was registered as a trademark in 1858, long before Peugeot built cars.
When did Peugeot change its logo to a shield?
In February 2021. The lion's head in a shield first appeared on a production car with the 308 launched that year.
Who designed the 2021 Peugeot logo?
It was created by Peugeot Design Lab and shown in February 2021.
What was the first Peugeot logo?
A lion walking on an arrow, which Émile Peugeot applied to register as a trademark on 20 November 1858.