What Is the Stella Artois Logo?
The Stella Artois logo is a red and gold label that holds the name STELLA ARTOIS, a hunting horn and the date 1366. The horn comes from Den Hoorn, the Leuven brewery where the beer's story begins.
Stella Artois is the Belgian lager first brewed in Leuven in 1925 and launched in January 1926 as a Christmas beer. It is owned by Interbrew International B.V., a subsidiary of AB InBev. The red and gold label with the horn and two crests is available as the Stella Artois logo SVG.
Stella Artois Logo Facts
| Designer | David Taylor of Taylorbrands (1988 package and label design) |
| Introduced | Label first used in 1926; redesigned in 1988 |
| Symbol | A hunting horn |
| Logo type | Emblem: the name held inside a decorated label |
| Earlier mark | A 1960s label, replaced in 1988 |
| Owner | Interbrew International B.V. (AB InBev) |
What the Stella Artois Logo Means
Each part of the Stella Artois label points to the brewery's past in Leuven.
- The horn: the symbol of the Den Hoorn brewery, kept when the Artois family took over.
- 1366: the date linked to Den Hoorn, from excise records that suggest the brewery existed then.
- The medals: awards Brouwerij Artois won at Belgian trade exhibitions.
- The cartouche: the frame around the name, drawn from Leuven architecture.
The name has its own story. Stella refers to the Christmas star, after which the beer was named. Artois is the surname of the brewing family.
Stella Artois Logo History
The Stella Artois logo history runs from the Den Hoorn brewery of 1366 to a 1988 label redesign.
| Year | What changed |
|---|---|
| 1366 | Excise records suggest the Den Hoorn brewery exists in Leuven |
| 1717 | Sébastien Artois buys Den Hoorn and renames it Brouwerij Artois, keeping the horn |
| 1926 | Stella Artois launches as a Christmas beer with its first label |
| 1960s | A new label design replaces the original |
| 1988 | David Taylor of Taylorbrands designs a new label, bottle and pack |
Sébastien Artois started as an apprentice brewmaster at Den Hoorn in 1708. When he bought it nine years later, he changed the name but kept the hunting horn in the logo.
The 1988 redesign was a step back to the start. Taylor based the new label on the original 1926 bottle label, replacing the 1960s look. That same year, Brouwerij Artois helped found Interbrew, which later became part of AB InBev in 2008.
Stella Artois and Other European Lagers
Stella Artois started exporting across Europe in 1930. On bar taps abroad, its horn and cartouche stand beside the Heineken logo, the Corona logo and the Guinness logo.
For more brands like Stella Artois, browse our food and drink logos.
Frequently Asked Questions
What does 1366 mean on Stella Artois?
It is the date tied to the Den Hoorn brewery in Leuven, based on excise records that suggest it existed in 1366.
Why is there a horn on the Stella Artois logo?
The horn was the symbol of Den Hoorn. Sébastien Artois kept it when he bought and renamed the brewery in 1717.
What does Stella mean in Stella Artois?
The beer was named after the Christmas star, because it was launched as a Christmas beer in 1926.
Who designed the Stella Artois label?
David Taylor of Taylorbrands designed the 1988 label, bottle and pack, based on the original 1926 label.