What Is the Swiggy Logo?
The Swiggy logo is an orange map pin with a white letter S cut into it, a mark Swiggy calls the S-pin. It joins the brand's initial to the pin a map app drops on an address.
Swiggy is the Indian food delivery app that Sriharsha Majety, Nandan Reddy and Rahul Jaimini launched in August 2014 in Bengaluru's Koramangala neighbourhood. The company is based in Bengaluru.
The pin on its own is available as the Swiggy logo SVG.
Swiggy Logo Facts
| Symbol | A map pin with an S cut into it |
| Logo type | Pictorial mark: an S-shaped map pin |
| Owner | Swiggy |
What the Swiggy Logo Means
Swiggy has not published an official explanation of the mark. What the logo shows is a map pin, the familiar sign for a location on a digital map, with the brand's initial S cut into it in white on orange.
Swiggy treats the S-pin as the thread that ties its businesses together. When its quick-commerce arm and its dining-out service took new names and colours, both kept the pin.
Swiggy Logo History
Swiggy grew out of an earlier venture, and its S-pin has carried over into each new brand since.
| Year | What happened |
|---|---|
| 2013 | The company is incorporated on 26 December |
| 2014 | Bundl is halted, and Swiggy goes live in August |
| 2020 | Instamart launches in August under the Swiggy name |
| 2024 | Swiggy lists on the Indian stock market in November |
| 2025 | On 27 May, Instamart relaunches with its own app and blue |
| 2026 | Swiggy Dineout becomes Dineout |
The founders first ran Bundl, an e-commerce site for courier and shipping services. The team then turned to food delivery, working with a handful of local restaurants in Koramangala.
Instamart is Swiggy's grocery service. Its blue was chosen to suggest reliability and speed, and the S-pin stayed in the new identity as a link to the platform's origins.
Dineout took a small lower-case d as its logo and fresh mint as its main colour. Here too the Swiggy pin was kept inside the identity. "Moving from Swiggy Dineout to Dineout gives the brand a sharper, more distinctive identity," said Mayur Hola, Swiggy's head of brand.
Swiggy and Zomato
India's two big food delivery apps took opposite paths to their marks. Swiggy chose a symbol, the orange S-pin. Zomato, after trying a heart and a spoon, settled on its own name in white on red.
Compare the Zomato logo. Swiggy's advertising character, "Swiggy Uncle", played by Naresh Gosain, first appeared in its 2018 IPL campaign.
For more brands like Swiggy, browse our food and drink logos.
Frequently Asked Questions
What does the Swiggy logo show?
An orange map pin with a white S cut into it, which Swiggy calls the S-pin.
What was Swiggy called before?
The founders' first venture was Bundl, a courier and shipping site, before they turned to food delivery as Swiggy in 2014.
Did Instamart keep the Swiggy logo?
When Instamart dropped the Swiggy name in May 2025 it switched to blue but kept the S-pin as a link to its origins.
Who founded Swiggy?
Sriharsha Majety, Nandan Reddy and Rahul Jaimini, in Bengaluru in 2014.