What Is the Zomato Logo?
The Zomato logo is the name zomato in white lower-case letters on a red rectangle. Red and white have been Zomato's colours since its early years, through a heart, a spoon and back to the name.
Zomato is the Indian food delivery and restaurant app based in Gurugram, which Deepinder Goyal and Pankaj Chaddah started as the restaurant-listing site Foodiebay on 10 July 2008.
The same name also appears in red on white, and the red square with the name serves as the app icon. The white-on-red version is available as the Zomato logo SVG.
Zomato Logo Facts
| Symbol | None; the name stands alone |
| Logo type | Wordmark: the name in lower case on red |
| Earlier mark | A heart pierced by a fork (2014), then a white spoon (2015) |
| Owner | Eternal Ltd, formerly Zomato Ltd |
What the Zomato Logo Means
Goyal and Chaddah dropped the name Foodiebay in November 2010. They were not sure they would stick to food, and they wanted to avoid any naming clash with eBay.
A name-only logo suits a brand that tried symbols and came back to its own word.
When Zomato swapped its name-centred logo for a heart in 2014, chief marketing officer Rameet Arora explained why. He said a global company needed "a universal symbol that anyone should be able to identify anywhere in the world". Within months that symbol had changed again.
Zomato Logo History
Zomato's first logos were built around the name, and it returned to the name after a heart and a spoon.
| Year | Logo change |
|---|---|
| 2008 | Foodiebay launches, with logos built around the name |
| 2010 | In November, the rename to Zomato |
| 2014 | On 24 October, a heart with a fork stuck into it |
| 2015 | In February, a white spoon on a red background |
| later | A return to the lower-case wordmark on red |
| 2025 | On 6 February, the listed company to be renamed Eternal Ltd |
The early mobile app used a capital Z followed by the full name. The 2014 heart was the first big redesign since the 2008 launch, apart from the rename. It was made by the Swiss brand consultancy Helvetic Brands with Zomato's in-house team.
Goyal said the heart crossed languages and cultures and told "the story of people and food". Zomato was then running in 16 countries and five languages. The red and white colours stayed.
The spoon came only months later. Zomato had just bought Urbanspoon, a restaurant guide from Seattle, and the spoon was essentially Urbanspoon's own logo in Zomato red. Goyal said the aim was to make the merger less disruptive for Urbanspoon users, who would keep a familiar icon.
Design experts quoted by afaqs! called the change premature, and comedian Tanmay Bhat joked online that the spoon looked like a sperm, which Zomato answered playfully.
Eternal Ltd is the group that also holds the grocery app Blinkit. Zomato carried on as the name of the food delivery business.
Zomato and Swiggy
India's two big food delivery apps chose opposite routes to a mark: Zomato a red name, Swiggy an orange map pin. Compare the Swiggy logo.
For more brands like Zomato, browse our food and drink logos.
Frequently Asked Questions
What was Zomato called before?
Foodiebay, the restaurant-listing site founded in July 2008 and renamed Zomato in November 2010.
Why did Zomato have a spoon logo?
After buying Urbanspoon in 2015, Zomato took on Urbanspoon's spoon in its own red so that Urbanspoon users would recognise the app.
What was the Zomato heart logo?
A heart pierced by a fork, introduced on 24 October 2014 and designed with the Swiss consultancy Helvetic Brands.
Is Zomato the same as Eternal?
Eternal Ltd is the parent company, renamed from Zomato Ltd in 2025; Zomato is the name of its food delivery app.