What Is the Gucci Logo?
The Gucci logo is two marks: the interlocking GG monogram, made from the initials of founder Guccio Gucci, and the name GUCCI set in widely spaced serif capitals. Both belong to Gucci, the Italian fashion house that Guccio Gucci founded in Florence in 1921 with a first shop at Via della Vigna Nuova 7, and that has been part of the French luxury group Kering since 1999.
A green-red-green web stripe and a metal horsebit serve as further house signatures. The GUCCI wordmark is available as the Gucci logo SVG.
Gucci Logo Facts
| Designer | Aldo Gucci (GG monogram) |
| Introduced | GG on canvas in the early 1960s; spaced serif wordmark 1998 |
| Symbol | Two interlocking letters G, one of them upside down |
| Logo type | Wordmark: the name GUCCI in spaced serif capitals |
| Earlier mark | A knight in armour on a heraldic shield, from 1955 |
| Owner | Gucci, part of Kering |
What the Gucci Logo Means
The GG is a son's tribute to his father. Aldo Gucci, one of Guccio Gucci's sons, drew the monogram from his father's initials, turning one of the two Gs upside down so that they lock into each other. Some see an infinity sign in the result.
The web stripe and the horsebit come from the stable rather than the alphabet. The green and red webbing is based on the canvas girth strap that holds a saddle on a horse, and the horsebit is the metal bit of a bridle. Both point back to the luxury luggage and riding goods that Guccio Gucci saw at the Savoy Hotel in London, where he worked as a young man in the 1890s.
Gucci Logo History
The first Gucci logo, from 1923, was the founder's name in a handwritten script. In the 1930s, when sanctions against Italy made leather scarce, Gucci turned to a tough woven hemp and gave it a pattern of small linked diamonds. The diamond canvas would later carry the GG.
The green-red-green web became a house signature around 1951, when Rodolfo Gucci opened the first Gucci shop in Milan. The horsebit loafer followed in 1953, and in 1955 the house adopted a crest showing a knight in armour on a shield.
In the early 1960s Gucci printed the GG monogram on canvas and used it for bags, small leather goods, luggage and its first clothing. The double G became part of the official company logo in 1992. In 1998, four years after Tom Ford became the first creative director of Gucci, the house adopted a serif wordmark in widely spaced capitals, set in Granjon. Alessandro Michele brought the GG back to the front of the collections during his time as creative director from 2015 to 2022.
Gucci and Chanel
Gucci and Chanel both turned a founder's initials into a doubled letter. Chanel's mirrored Cs were registered in the US in 1925, while Gucci's GG reached canvas in the early 1960s (compare the Chanel logo). Gucci's version differs by flipping one letter so the two Gs hook together.
For more brands like Gucci, browse our fashion logos.
Frequently Asked Questions
What does GG stand for in the Gucci logo?
The initials of Guccio Gucci, who founded the house in Florence in 1921.
Who designed the Gucci GG logo?
Aldo Gucci, one of the founder's sons, designed the interlocking monogram as a tribute to his father.
What do the green and red stripes on Gucci mean?
The web stripe is based on the canvas girth strap that holds a saddle on a horse, and it became a Gucci signature around 1951.
What font is the Gucci logo?
The wordmark adopted in 1998 is a widely spaced serif set in Granjon.