What Is the Lenovo Logo?
The Lenovo logo is the name Lenovo in white letters on a red rectangle. Lenovo revealed it in May 2015 at its Tech World event in Beijing, as a logo built to sit in a box whose background could change with the setting. The logo belongs to Lenovo Group Limited, the computer and electronics maker founded in Beijing on 1 November 1984 under the name Legend, with global headquarters in Beijing and in Morrisville, North Carolina.
Lenovo's product families, such as the ThinkPad laptops it took over from IBM, carry names of their own. The white name on red is available as the Lenovo logo SVG.
Lenovo Logo Facts
| Introduced | May 2015 |
| Symbol | None; the name sits inside a rectangle |
| Logo type | Emblem: the name inside a rectangle |
| Earlier mark | A logo by FutureBrand, introduced with the Lenovo name and used until 2015 |
| Owner | Lenovo Group Limited |
What the Lenovo Logo Means
The name is a blend of old and new. "Le" comes from Legend, the English name the company used for its first 20 years, and "novo" is Latin for new. The Chinese name, 联想 (Liánxiǎng), was kept; it means "association" and suggests creativity.
The 2015 box was designed for screens first. Lenovo presented it as a digital logo designed to adapt to its context, with the name held in a box that can be dressed differently from one use to the next. At the launch, Lenovo's marketing team called the new look fun and hip and aimed it at younger buyers, and chief marketing officer David Roman explained the change simply: "the world has changed".
Lenovo Logo History
Legend was started in 1984 by a team of engineers led by Liu Chuanzhi and Danny Lui, eleven of whom came from the Institute of Computing Technology of the Chinese Academy of Sciences. For two decades it traded abroad as Legend, but the word was already used by so many businesses that it could not be registered as a trademark in many countries outside China.
In 2002 Yang Yuanqing decided to drop it, and in April 2003 the company announced Lenovo as its new English name. A new logo by FutureBrand came with it and replaced the Legend mark used since 1984.
In 2005 Lenovo bought IBM's personal computer business, including ThinkPad, and in 2014 it added Motorola Mobility, the phone maker behind the Motorola logo, and IBM's x86 server business. The logo was renewed soon after: at Tech World in Beijing in May 2015 Lenovo showed the boxed, more colourful design, with lettering better suited to internet marketing. The motto changed at the same time, from "For Those Who Do" to "Never Stand Still".
For more brands like Lenovo, browse our tech logos.
Frequently Asked Questions
What does the name Lenovo mean?
It joins "Le" from Legend, the company's earlier English name, with "novo", the Latin word for new.
What was Lenovo called before?
Legend. The company used that English name from its founding in Beijing in 1984 until it announced the Lenovo name in April 2003.
Why did Legend change its name to Lenovo?
Legend was used by so many businesses worldwide that it could not be registered as a trademark in many countries outside China.
When did the Lenovo logo change?
Lenovo revealed its boxed logo at Tech World in Beijing in May 2015, replacing the logo it had used since adopting the Lenovo name.