What Is the Shopify Logo?
The Shopify logo is a green shopping bag with a white S on its front, set beside the name shopify in italic lower-case letters. Shopify calls the bag "The Shopping Bag" and treats it as its brandmark, and the full logo pairs it with the italic wordmark. Shopify is the e-commerce platform that Tobias Lütke, Daniel Weinand and Scott Lake launched in June 2006, headquartered in Ottawa, Ontario, Canada.
When the logo has to be printed so small that the wordmark would be hard to read, Shopify lets the bag stand on its own. The bag with the wordmark is available as the Shopify logo SVG.
Shopify Logo Facts
| Introduced | Not dated by Shopify; the platform launched in 2006 |
| Symbol | A shopping bag with a white S, called The Shopping Bag |
| Logo type | Combination mark: wordmark and symbol |
| Owner | Shopify Inc. |
What the Shopify Logo Means
The bag is the simplest possible sign for what Shopify sells: the tools to run a shop. Rather than drawing a computer, a cart or a storefront, the logo shows the thing a customer carries away after buying, and the S on its front ties that bag to Shopify by name.
Shopify's brand rules show how much the details matter. The S on the bag is always white, whatever the background colour. The wordmark is always italic, which gives the name a forward lean. Around the bag Shopify asks for clear space of half an S on every side. On dark or busy backgrounds the company uses an inverted version with a white wordmark, and its single-colour logos in black or white leave a gap in the bag.
Shopify Logo History
Shopify started as a shop of its own. In 2004 the founders opened Snowdevil, an online store selling snowboarding equipment. In June 2006 the Snowdevil founders launched the platform as Shopify, turning a single snowboard shop into software for other online stores.
Shopify has changed its logo at least once: its brand page tells partners not to use the old logo. The company has not published a dated history of its marks, though, so the steps between the first logo and the green bag are not on record from Shopify itself.
For more brands like Shopify, browse our retail logos.
Frequently Asked Questions
What is the Shopify logo?
A green shopping bag with a white S, called The Shopping Bag, paired with the name shopify in italic lower case.
What does the S on the Shopify bag stand for?
Shopify. The company's brand rules say the S is always white, whatever the background.
Why is the Shopify wordmark italic?
Shopify specifies an italic wordmark in its brand guidelines as part of the primary logo.
Where did Shopify start?
As Snowdevil, an online snowboard shop the founders opened in 2004 before launching Shopify as a platform in June 2006.